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Whilst interning at CFM group I have noticed the importance of consultancy. The benefits and reach of consultancy can be exponential from a client’s rapport to a company’s reputation and even from a personal development view point. It seems to be when a company can achieve this component and successfully penetrate it; magic can happen. Here are five benefits of a marketing consultant: To help determine which marketing mediums will be most effect for your business To teach the critical elements of a good marketing message, suitable to your business Applying what you need to know for your marketing plan and how to execute it The use of Simple methods for reactivating old customers with innovative solutions Understanding where to place your advertising for maximum exposure As much as consultancy can be lucrative for business practice it must be tested, tracked and intricately planned. Knowledge and creativity is what makes…

How many of you were aware that you can search on Facebook? Not your friends name or profile..you can literally search People who liked a page, hashtags, pages and much more to help you get a better understanding of your competitors work, search potential clients and seek pages you find interesting. Even though Twitter has a specifically set, advance Search bar, Facebook does not offer anything other than the “Search Facebook” bar in the top left hand corner. So can Facebook assist you in reaching  your social media marketing goals and if so, how ? I personally extensively use the Facebook search and was also a keen user of the “Facebook Graph” or “Graph Search” as I used to call it which was rolled out a few years back by Facebook and launched in the US. I specifically remember reading a variety of very interesting articles on its potential use and was quite…

It’s a regular misconception to believe anyone can run a social media page or create a Likes campaign for your company. The truth is, YES, anyone can. But can they do it successfully? In a world where we are all on social media with individual accounts as well as pages or groups sometimes, it is easy to understand why many CEO or StartUps avoid outsourcing their Social Media. However, when it comes down to make valuable use of it in a beneficial manner for your company and have grown to a point where your following and fans demand regular feedback and content from you, it might be time to re-evaluate your initial thoughts. Here are 4 signs you need to watch for: Not sure which channels to use Everyone is on Facebook, the majority of people are on Twitter. But have you considered LinkedIn, Google + or Pinterest? They are…