If you’re starting a business, a blog, or simply discovering the use of social media, it probably seems confusing and overwhelming. However, social networks are excellent tools for your business to be successful and that’s why you need to know exactly how to use them. Mostly, you have to know how to avoid mistakes that could cost you a lot. At CFM Group, we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at the main mistakes we usually notice on social media and how to fix them. 1. An incomplete profile This is the first mistake you can make, but the good news is: you can easily improve it! It is essential for your business or brand to have a page on which your readers will find all of the information they are looking for. Indeed, there is nothing…

Whether you are self-employed or work for a company, one of the most crucial aspects of business is your personal branding. If you are seeking to be successful, it is vital to understand how to effectively and accurately promote yourself and your ‘brand.’ Launching your own brand is always exciting, but at the same time, it can equally be very challenging. Here at CFM Group we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at some of the elements we found very useful and effective that will assist you in organising the multifaceted issues you will face when seeking the “Road to Self Stardom”. Be yourself, be authentic  Your brand is the externalization of your actual identity and people will see that. Pretending or copying others will not serve your purpose as it is vital to convey the…

I am a strong believer that “A satisfied customer is the best business strategy of all”. Not only does it provide assurance that you have assisted your “fan” in receiving or acquiring the service/product they required but they also become the best advocate for your brand. Remember however, that when it comes down to customer service, surveys show that a negative experience is shared a lot more often than a positive one. Customer service is a key aspect to customer retention.  Arguably, one of the most important actions a brand can take to improve its relationship with its customers as it is this experience they will remember when purchasing a brand. With the sudden emergence of social media, many brands and companies have swiftly moved their customer service to their respective accounts so as to ease and speed the process. Offering unparalleled customer service will help your business stand out from competition…

Branding is crucial for any business, but it can be easy to overlook a few basic elements that make a companies’ branding truly great. If you aren’t putting any effort into branding then you are truly missing out on all the benefits a good branding effort can provide. If you are already working on your companies branding then you might consider the following tips to make sure you are making the most of your efforts. Understanding the branding basics Many consider branding as just a general idea about the identity of your company and this is a mistake because branding is and should accomplish so much more than that. It is best to understand branding in the simplest terms possible, branding is simply what not only makes your company unique, but what makes it significantly different from you closest competitors. Simply registering a company name with the proper authorities isn’t…

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