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Chatbots are computer generated programs designed to stimulate conversation with human users. Chatbots have been around for ages, and in fact, the first chatbot was created in 1960 by two computers who envisioned computer communication similar to what was found among humans. However, the recent applications of chatbots have only taken off with improvements in AI and advancements in personal assistants like Apple’s Siri and Google’s Alexa. Chatbots have gained wide acceptance with several companies installing chatbots into their messaging applications. However, the role of chatbots can be beyond just replying messages and providing users with the information requested, they can be integrated into a brands mobile marketing strategy, and we will be taking a look at three ways this can be done. HELP CUSTOMERS GET THINGS DONE Utility bots are designed to solve consumer’s problems using user-prompted transactions, and by this they can help your customers order takeout, book…

.. to enhance Customer Experience! Chatbots are computer programs which automate certain tasks by chatting with customers through a conversational interface, like Facebook. As businesses are automating more parts of their operation, chatbots and other similar programs are becoming increasingly popular. With chatbots, you can book a flight, order food, and get recommendations for practically anything you can think of. Though we are still in the early days of user engagement, the stats show that adoption is growing and whether we like it or not, chatbots are the future of marketing and customer support. Several brands have already keyed into the wonders of chatbots and below are some brands which are already making the most of chatbots to delight their customers. STARBUCKS Starbucks has made it ridiculously easy to make an order for your favourite drink or snack using either voice commands or text messaging. The Starbucks app which is…