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HOW TO CONVERT YOUR SOCIAL MEDIA FOLLOWERS INTO PAYING CUSTOMERS It’s a fact that social media marketing is important in promoting business, especially in today’s business clime. By the end of 2016, 2.8 billion persons were already using social media, an increase of 21% from 2015. Further statistics reveal that 71% of consumers who have had a good experience with a brand on social media are likely to recommend it to a friend with 95% of adults aged 18-34 likely to follow their brands on social media. Posting quality content on social media and engaging with your followers in high-quality content is great but it would be much better if you can convert these followers into paying customers. Below are some tips you should follow to help you maximize your returns with social media. USE DESIGNATED LANDING PAGES It’s common to find clicks on Google Adwords or Facebook ad leading…