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You are building a new website and making sure you curate and create great content. You want it to be shared and liked with your fans and followers. But how do you get the attention of that audience in the first place? What if people do visit your website and despite the interesting and engaging text, they are swiftly put off by your colours or logo? What if your page simply looks..”amateurish” and “plain” to them? Well, then you have probably already lost them at hello. Your words never have a chance to take root or will actually resonate with them. That’s where the element of design comes into play. Good design, creates a welcoming first impression. It engages your site visitors and draws them in so they’ll actually spend time with your information. It’s effectively the difference between throwing some nuts on the table in front of your guests,…

It is a well known fact nowadays that society’s dependence on real-time messaging through social media and other platforms like WhatsApp or Facebook has increased to a worrying extent over the last decade. Even though these platforms were originally created with the promise of bringing people, groups and communities closer together, it is more common that the opposite actually happens and people are driven to isolation. The odd side of this is that despite the initial promise, brands and platforms will now do everything in their power to make sure they offer you “algorithmically customized” feeds to cater to your personal tastes, preferences and beliefs creating even further isolation. This is not an issue that occurs in one industry only as politicians, actors, sportsmen (and women) and singers will all admit. Don’t leave any factual holes in your social copy. One of the most consistent criticisms against Thompson’s initial tweet was that…

Social media proliferation is more than evident nowadays and other than companies and brands it has also subsequently immersed our private lives too. With all the time spent on Social media the past 15 years (not counting the time spent wasted on MySpace, Yahoo & Aol) it is hence only natural that the majority of us adopt a personality on social media. Throughout the years I have personally been very interested in social behaviour online and have often had – initiated –  conversations with various types of people. Some cool, some not so cool… but always falling under a different personality type. As a Facebook page owner or Social Media Manager it’s very important to acknowledge & understand these different types of personalities. How you communicate with each of them can make or break your brand online. Have a look at the Top 9 Social Media Personalities we identified below and tell…

It is something most bloggers, photographers, social media fanatics and many other professionals hope to achieve one day. Get a big, recognised and well established brand to work with them. However, it may sound a lot easier that it actually is. As an agency, we have vast experience of working with companies and brands of all sizes so let’s have a look at 4 useful tips on how you can generate and attract interest whilst staying true to yourself. A Good Following You don’t need 100,000 followers or Kylie Jenner’s obsessive fan base, but having a good readership on your blog or social media is always a good idea. As a digital marketing agency, we look for engagement as well as likes and comments. We don’t instantly select someone for their 15,000 followers. We will have a look and see what the comments are like, what your followers seem to engage the…

It is something I often speak about to both my students (whom I mentor for Cambridge or Anglia Ruskin University)  as well as speeches I give to companies and events. I cannot stress enough the importance of Listening on social media but nonetheless, I still more frequently than not see companies, brands and influencers focusing more on promoting their skills, expertise and knowledge rather than those of their customers and clients..the very same audience they are trying to impress. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Facebook’s new influencer marketing search engine is almost here, and it could change everything. The official name of this tool is the Branded Content Matching search engine. Forget the Kardashians – the new and best advertising for a brand is influencer advertising, and a brief look into Facebook’s new Influencer Marketing platform has revealed some interesting things in the pipeline for this form of advertising. Originally leaked by AllFacebook.de, the company are looking to get involved in influencer marketing. And quite rightly so – their social media platform is a huge part of the business, and now they’re cashing in on it. They will launch a search engine to find the perfect social influencer for your needs. It’s part of a bid to get bloggers and influencers using Facebook more, instead of competitor sites. It will work alongside brands, PRs and influencers to monetise pages and profiles with influence. If…

As most businesses, I am certain you also want to engage customers online? Social media can be a great way to get your customers involved and create real and genuine conversations with your target audience. But you need something to actually get that engagement started. That’s where contests and ads come in to help you. There are plenty of different formats you can use for social media contests, depending on your business and the social media platforms you use, but they’re all good at engaging your existing and potential customers. Here are 6 very easy and useful ideas we can help you with or you could also run yourselves for your company. Have a look at our infographic below for more details. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me…

Social media has created several exciting phenomena, and one of the most interesting is probably the influencer. Often, these influencers are ordinary people made famous by their catchy or creative posts. Other times they can be traditionally famous people but either way, these persons earn a good living by promoting brands or products to their large number of followers. Recruiting the services of an influencer to market your product or services comes with a lot of risks, therefore, you must go with an influencer whose audience and message resonates with the needs of your company and its overall values. Fortunately, you can gain profound insights into the needs of your clients from their social media posts, conversations, interaction, photos, and videos. Likewise, their social media interaction shows who and what influences their decisions. DOES YOUR INFLUENCER RESONATE WITH YOUR TARGET AUDIENCE? Before choosing an influencer, you must have first identified…

It is a term used very oftne nowadays,and quite a few of those times in an incorrect fashion. You’ve probably heard of the term influencer marketing but do you know how it can help you with your marketing strategy? Influencer marketing is now considered to be one of the most effective marketing methods as you can see in some of the stats we have gathered below: 69% of marketers who use influencer marketing consider it effective 73% of marketers say it’s effective for lead generation 76% say it helps with boosting customer loyalty 93% say it can help with building brand awareness It is consequently quite evident that companies and marketers are already making use of influencers to take their business to a whole new level. You can use it too and experience the benefits for yourself. Are you however aware of the Don’s and Dont’s of  Influencer marketing? If…

Chatbots are computer generated programs designed to stimulate conversation with human users. Chatbots have been around for ages, and in fact, the first chatbot was created in 1960 by two computers who envisioned computer communication similar to what was found among humans. However, the recent applications of chatbots have only taken off with improvements in AI and advancements in personal assistants like Apple’s Siri and Google’s Alexa. Chatbots have gained wide acceptance with several companies installing chatbots into their messaging applications. However, the role of chatbots can be beyond just replying messages and providing users with the information requested, they can be integrated into a brands mobile marketing strategy, and we will be taking a look at three ways this can be done. HELP CUSTOMERS GET THINGS DONE Utility bots are designed to solve consumer’s problems using user-prompted transactions, and by this they can help your customers order takeout, book…