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Facebook’s new influencer marketing search engine is almost here, and it could change everything. The official name of this tool is the Branded Content Matching search engine. Forget the Kardashians – the new and best advertising for a brand is influencer advertising, and a brief look into Facebook’s new Influencer Marketing platform has revealed some interesting things in the pipeline for this form of advertising. Originally leaked by AllFacebook.de, the company are looking to get involved in influencer marketing. And quite rightly so – their social media platform is a huge part of the business, and now they’re cashing in on it. They will launch a search engine to find the perfect social influencer for your needs. It’s part of a bid to get bloggers and influencers using Facebook more, instead of competitor sites. It will work alongside brands, PRs and influencers to monetise pages and profiles with influence. If…

When it comes to high return investments, social media marketing fits the definition both regarding the budget it consumes and the ROI it generates. However, the path isn’t exactly smooth or simple. Often, marketing teams are drawn to either paid or organic social media marketing strategies based on past successes or failures when rather should both form part of a comprehensive marketing strategy. While a single marketing strategy might work or have worked for you in the past, modern social media strategies experience higher ROI because they utilize multiple channels and communication styles. The key to running successful social media campaigns is to strike a balance between the two of them. In this blog, we will be taking a look at three actionable strategies to help you align your paid and organic social strategies successfully. But first, let’s have a quick look below at the difference between  the two. Now…

The Super Bowl is always a massive opportunity for companies to put their brand out there and in this year’s Super Bowl several companies did just that. In this article, we will be taking a look at every ad which ran during this year’s Super Bowl. Amazon “Alexa Loses Her Voice” by Lucky Generals The first Super Bowl spot was clinched by Amazon’s UK agency Lucky General’s which ran a 90-second monster featuring celebrities like Cardi B, Gordon Ramsay, Anthony Hopkins and Rebel Wilson as emergency replacements for Alexa who has gone quiet. Amazon Prime “Tom Clancy’s Jack Ryan” The tug of war between Netflix and Amazon Prime rages on with the latter pushing out its first Super Bowl commercial. This 60-second slot showcases “Tom Clancy’s Jack Ryan”-an action/thriller adapted from the popular book. It will be available for members on Labor Day. Avocados From Mexico by GSD&M Avocados From…

Email Marketing has become a key marketing tactic for many a company worldwide and is of great use in the Restaurant, Hospitality and Tech sector that we operate in. Whether personal or business, the ability to compose efficient and effective email campaigns can be highly effective and productive for your Brand, both in terms of productivity and responsiveness. Some may argue nowadays that the “millennials” prefer text messaging rather than emailing. Nonetheless, when it comes down to business corresponding and relationship, updates and newsletters emailing is the main method of communication. In he current “Internet Age” you might find yourself clicking “reply,” typing a response and hitting “send” without giving so much as a thought about what you have just written. Experts often point out that bad emailing campaigns or behaviour can potentially cause serious harm to a brand or company so it is important that you pay the utmost attention to…

Happy Easter everyone ! As a National Bank Holiday in the UK and many other countries in the world, I thought  I would post a slightly ..lighter article today…and what better a topic to discuss than this years’ Easter ads and campaigns across all advertising platforms. Retail spending was expected to sales of over £4 billion – almost 3 times more than last years sales –  over the Easter weekend in the United Kingdom and brands were working overtime to “cash in” over the festive period. So let’s have a look at the Best and Worst of this years’ Easter marketing and the creative emotional efforts that triggered our buying decisions. The Best Cadbury’s Egg Hunt Cadbury’s launched its Great British Egg Hunt on April the 14th in partnership with the National Trust and National Trust for Scotland. The festive promotional campaign, invited families to join various egg hunts across the…