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Choosing the right Digital Marketing agency !

Choosing the right social media marketing agency can have a significant impact on the way your brand is viewed and how successful your company evolves to become. As is often said, you rarely get a second chance to make a first impression – and for many potential customers today, social media is the easiest way to attract hat initial awareness. That is why it’s so important for you to take the time to find the right social media management company for your needs. Digital marketing has brought a revolution to advertising and is widely considered the most powerful source of delivering information to a vast number of audiences. It is not only on the rise but here to stay and is consequently critical to know and understand that digital marketing doesn’t just are relevant to your small business website.help but can add significant value to your business. However, choosing an agency can be difficult with the number of agencies…

4 Tips to getting started on Social Media

New on Social Media ? Wondering how to create a plan for success? This article is made for you! As social media experts, we are highly aware of how confusing it could be when it comes to elaborating your social media strategy for the first time. However, establishing your online presence doesn’t have to be a daunting task. In this article, you’ll discover the four major steps to get started with social media marketing. #1: Identify your goals and audience This is the first thing you need start with. Write down all of your business goals and objectives  to build a future coherent and effective Social Media strategy. You  will then be able to choose the best Social Media to engage on. But first, this is what your SM plan should include : Define your online brand image: this is  all about identifying how you want people to perceive your business. Why don’t you…

LinkedIn Group Marketing for your Business !

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Instagram vs Snapchat – The Battle !

Social media is something that everybody is aware of now, people widely use it in reasons to stay in touch with kith and kin that are far off. This charm has benefited us in many ways as now that we’re socially connected even though physically aloof. Now, contacting people miles away from us is no big deal. And in such times, a photo-uploading app ‘Instagram’ was launched… ..It made its mark on social media with an instant impact; today’s generation is obsessed with clicking photos, and uploading every picture on Facebook is too mainstream, so an app that was solely designed to fulfil this desire of uploading endless photos was introduced. For many years’ people, celebrities, brands have been posting pictures and videos on Instagram to keep their fans and friends updated. No matter how insignificant the picture is and no matter how old it is, you see people uploading…

Basic Strategies to Improve B2B Marketing!

B2B marketers are flooded with new ideas and techniques that claim to lead to great conversion rates. A good marketer must analyse and vet these techniques to make sure they are legit and will have the most bang for their buck. It can all get very confusing very quickly. While some of these tips and strategies may have merit, the most important strategy is just to stick to these basic principles. Have a Mobile-Friendly presence They have been saying that mobile is the future for a while now but the reality is that the future has arrived. The majority of Internet searches are now coming from mobile devices and if your web presence isn’t mobile friendly you are missing out on a huge segment of the population. The use of responsive designs that work on both desktop and mobile platforms are highly suggested. Do not Ignore Branding Branding isn’t only…

Social Media Marketing trends of 2017 !

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

How to go about Getting a Website

Over the last 3 years, I have personally or through my company assisted over 75 individuals, brands and companies in the UK and beyond to establish a web presence. Whether that was building a website for them, assisting them in securing a domain and hosting account or providing them with a web strategy and plan for their new website. I am often contacted (twice this week) via our Social Media and Website by local companies – and not only – informing me that they would like a new website but do not really know how to go about it. The confusion tends to lie in a number of aspects of the process. How do I acquire a domain and name? What is a hosting account and do I need it? How to find a web designer and do I need one? What are site navigation and functionality requirements? Will there be…

Tips to Enhance your Email Marketing

Email Marketing has become a key marketing tactic for many a company worldwide and is of great use in the Restaurant, Hospitality and Tech sector that we operate in. Whether personal or business, the ability to compose efficient and effective email campaigns can be highly effective and productive for your Brand, both in terms of productivity and responsiveness. Some may argue nowadays that the “millennials” prefer text messaging rather than emailing. Nonetheless, when it comes down to business corresponding and relationship, updates and newsletters emailing is the main method of communication. In he current “Internet Age” you might find yourself clicking “reply,” typing a response and hitting “send” without giving so much as a thought about what you have just written. Experts often point out that bad emailing campaigns or behaviour can potentially cause serious harm to a brand or company so it is important that you pay the utmost attention to…

Easter 2017 – The Best & Worst Ads

Happy Easter everyone ! As a National Bank Holiday in the UK and many other countries in the world, I thought  I would post a slightly ..lighter article today…and what better a topic to discuss than this years’ Easter ads and campaigns across all advertising platforms. Retail spending was expected to sales of over £4 billion – almost 3 times more than last years sales –  over the Easter weekend in the United Kingdom and brands were working overtime to “cash in” over the festive period. So let’s have a look at the Best and Worst of this years’ Easter marketing and the creative emotional efforts that triggered our buying decisions. The Best Cadbury’s Egg Hunt Cadbury’s launched its Great British Egg Hunt on April the 14th in partnership with the National Trust and National Trust for Scotland. The festive promotional campaign, invited families to join various egg hunts across the…

Our CEO’s Speech at Anglia Ruskin University

As a proud member of the Anglia Ruskin University Alumni, CFM Group’s CEO, Mr Nicholas Kalavas was invited to speak to Business and Marketing students (both undergraduates and postgraduates) about his career and success so far and why he chose Marketing. Upon graduating all former students, regardless of what they were called when they were at Anglia Ruskin University, become alumni and are automatically members of the alumni network. Today there are over 100,000 alumni in 165 countries, including BBC presenters Nick Crane and Ben Garrod, NSPCC Chairman Mark Wood and David Gilmour of Pink Floyd as well as Nicholas Kalavas of CFM Group. Mr Kalavas’ speech focused mainly on the difficulties students will experience throughout their academic years and the path to founding a marketing company. If you would like to also read through our CEO’s insightful advice then feel free to click here: CFM Speech at ARU For more…

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