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It looks like 2018 was a ..somewhat exciting year for SEO. Let’s explore what’s on the horizon for SEOs in the coming year. With as many as 210 factors in Google’s algorithm, SEO is a complex science and the fact that it is a constantly changing environment makes it only more complex and difficult to grasp let alone execute. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others totally disappear, and completely new ones pop up out of thin air. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that gained momentum this year with little tips on each. What trends do you foresee for 2019? Is there perhaps some trends you believe we missed out in 2018? Then feel free to comment below and tell us what you think. I’d love to…

2018 is almost over and as we are rapidly approaching Xmas, we thought we’d create a brief infographic on some of the trends we have seen in 2018! Have a look at our infographic below and tell us what you think! As per our infographic above, it is notable that they key points are: Rise of augmented reality. Increasing popularity of Instagram Stories. Continued investment in influencer marketing. Focus on Generation Z. Increasing brand participation in messaging platforms. Expansion of live streaming. Rethinking Twitter. Digital hangouts go mainstream. Facebook Spaces goes mainstream. Social platforms embrace stronger governance policies. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

Mobile banking has grown rapidly the last decade and it is now almost impossible to find a bank that does not offer it. There are actually even banks that only exist online and hence downloading their app is the only way to interact with them for any number of reasons you may wish to. The shift to “mobile banking” is a global phenomenon which has empowered many African countries but also the everyday users in the western world. You see, one would think that mobile phones are not the safest of devices. You carry them with you, you can lose them at any time. However, with modern data encryption and security techniques, it seems that mobile banking is safe. What is mobile banking? Mobile banking is a service provided by a bank or other financial institution that allows its customers to conduct financial transactions remotely using a mobile device such as a smartphone or tablet. Unlike the related internet banking it uses software, usually…

Smart bloggers are always looking to save time and be more productive, and there are several time management and productivity tools out there which can be of tremendous help. The challenge though is finding the ones who are worth your time. In this blog, we will be looking at ten must-have tools you need as a blogger. STAY FOCUSED StayFocused is a great tool for procrastinators and the chronically distracted. The tool is a productivity extension for Chrome which helps limits the time spent on some websites that distract you. Stay focused blocks them for a day so you can stay focused. It’s an effective method although quite extreme. COSCHEDULE HEADLINE ANALYZER CoSchedule Headline Analyzer scores your headlines and attempts to predict whether they will be successful or not taking into account several factors such as structure, word balance, grammar, character, readability and word count. It also provides Google search…

Whether you are a news publication, a digital advertising platform, or a travel blogger, being aware of what drives traffic to your site is essential to the success of your business. One of the most important tools that gives us a clue on whether a website is good or not is the reader engagement. A good website is one which keeps readers engaged and the number one reason why readers get engaged is relevant content. Having an interactive website is a great way to increase reader engagement, not just visually but physically with their keyboards and mouse. In this blog, we will be looking at some wonderful strategies to make your website content interactive. ASK FOR RATINGS Asking your audience for feedback whether through comments or ratings is a great first step in creating an interactive website. While several sites are already doing this, some methods are more effective than…

HOW TO CONVERT YOUR SOCIAL MEDIA FOLLOWERS INTO PAYING CUSTOMERS It’s a fact that social media marketing is important in promoting business, especially in today’s business clime. By the end of 2016, 2.8 billion persons were already using social media, an increase of 21% from 2015. Further statistics reveal that 71% of consumers who have had a good experience with a brand on social media are likely to recommend it to a friend with 95% of adults aged 18-34 likely to follow their brands on social media. Posting quality content on social media and engaging with your followers in high-quality content is great but it would be much better if you can convert these followers into paying customers. Below are some tips you should follow to help you maximize your returns with social media. USE DESIGNATED LANDING PAGES It’s common to find clicks on Google Adwords or Facebook ad leading…

If you are a visual company, Instagram is the place to be. Instagram is one of the biggest social media networks with over 700 million active users, 90% of which are less than age 35. So if it happens that a large chunk of, your client’s falls in this age range, then Instagram should play a major role in your social media marketing strategy. And consequently, you will be on the lookout for ways to grow your Instagram following organically just like you would do with every other social network you have a presence on. Most persons resort to buying followers, but this is not the answer as not only is it against policy but these followers will likely never interact with the content you are posting, rendering it useless. So your goal should be to get followers organically who fall within your target audience and who are interested in…

Responsive web design and conversion rates go side-by-side. In fact, studies have revealed that 77% of agencies have poor user experience as the major weakness of most websites. Conversion rate means business. The first thing a client sees when they visit your site is how it looks, not how many certifications you have, number of product sales, or software downloads. Therefore, to increase your conversion rates here are five things to consider: BEGIN WITH A VISUAL BRAND The first step in creating a responsive website is to create a visual brand identity. Identify your brand’s mission and why your customers need your products/services. Doing this sets the foundation for your overall design as all the efforts can be aligned to achieve a common goal which is to either appeal to a customer’s emotion or relieve them of pain. Your web design should reflect all you hope to achieve with your…

Is Twitter a part of your company’s social media marketing? Are you perhaps missing out on a Great opportunity? In any case, with the latest Twitter updates, new 280 character Limit and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Have a look at our infographic below and let us know what techniques you use to promote your company via Twitter. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Working with web designers can be a tricky business especially if you have never done so before. It is hence imperative that you are in full control of what is happening and fully aware of what you desire. Discover how to get the most from him or her with this handy Infographic below and remember to make sure you choose a company you are able to contact or communicate with when you desire so. Finally, having worked on many web design projects the past few years myself, communications is always one of the most important things whether you are working with a company or a freelancer for any type of web or development project. This is something that I personally see as key in my relationship with such clients (web design projects). Meaningful engagement between myself or our web designer and the Client is critical in all of our web projects…