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Common Issues any business will face with their Digital Marketing

Digital Marketing has continued to be a veritable tool for brand awareness and business growth since it sprang in the late 1990s. Many companies, big and emerging develop strategies to ensure maximum returns on their Digital Marketing Campaign. They either contract professional Marketing firms or employ trained and competent staff to manage their online presence and campaigns. To this end, Digital Marketing is of great essence in today’s fast-paced, highly competitive global marketplace which is dominated and influenced by technology. Notwithstanding the gains and usefulness of digital marketing, there are certain risks involved in relying on digital marketing for a company’s digital marketing efforts. They include: INABILITY OF DIGITAL MARKETING TO GIVE AUTOMATIC RESULTS   It is entirely correct that digital marketing lies at the heart of business growth in today’s digital age. However, companies especially the startups may not wholly earn its gains without traditional marketing. The slogan goes in…

Web Design: GoLocal for the Best Results

DISCLOSURE: Through my company, CFM Group, I design and sell websites. Every day, I meet with companies who are looking for web designers, and naturally, I’d like some of them to choose me but I often notice a common mistake. People are not seeking the best for their project but instead are asking the wrong questions. Having only yesterday completed another Local website (our 20th local website since our inception in 2013) for Cambridge City Barbers but also having once being a young entrepreneur myself looking for a company to assist me back in 2007 to open my own website, I would like to offer some useful advice. So let’s have a look at some reasons why I personally believe using a Local agency is a MUST for a start-up business when looking to get the best possible result at an affordable price whilst at the same time building relationships locally. Communication…

Apprentice Month at CFM Group

We are pleased to announce the extension of our Partnership with Anglia Ruskin Alumni and happy to welcome Lola Feldman to our team at CFM Group ! It has now been a week since Lola resumed her apprenticeship as a Digital Marketing Apprentice. Lola is very new to marketing and hence her main focus for the moment is to get to grips with all types of marketing, like learning about Social Media, Analytics, Content Marketing and more which she is really excited about. This social media and digital marketing apprenticeship involves using communication and creative writing skills to engage with people online.  It’s an apprenticeship based around how companies use Social Media and digital technologies to market their business. We work with a number of companies in a variety of industries as well as clients’ marketing departments directly meaning that Lola could be working on just one product or business or for a whole host depending on the day.  This…

Budgeting: How much do I spend on Marketing

“Out of curiosity, what’s your marketing budget?” This is a question I often come across and am aware of the “fear” it instills in small business owners I regularly work with. Markeing budgets are directly correlated to one’s business and success and hence are crucial to be approached correctly and be allocated the necessary funds. Consider these numbers: Companies that grew 1-15% year over year spent an average of 16.5% of their revenue on marketing Companies that grew 16-30% year over year spent an average of 22% of their revenue on marketing Companies that grew 31-100+% year over year spent an average of 50.2% of their revenue on marketing I know some of these numbers might sound somewhat ludicrous and I am certainly not 1 to advise my clients to spend 50% of their budget on marketing. The above represents big brands (companies like Microsoft, Oracle and Twitter) and consequently those budgets…

Alumni of the Month (ARU)

It is an honour to have been selected “Alumni of the Month” for the month of June by Anglia Ruskin University​ in Cambridge, Cambridgeshire​ ! Special thanks go to Beth Chafik and Helen Arnott of Anglia Ruskin University Alumni​ ! Our alumni are a constant source of inspiration to current students and our staff. Those selected for ‘alumni of the month’ are doing interesting and exciting things, or have made exceptional contributions to their chosen profession. You can read more by reading further down or clicking on the link below: http://ht.ly/nvH030cmeQj I am Nicholas Kalavas. I am originally British/Cypriot but was born and raised in Thessaloniki, Greece and moved to the UK to further my studies at the age of 18. I studied an HND in Business Economics, BA Hons in Business Management and MA in Marketing and Innovation at Anglia Ruskin University between 2002 and 2009. Throughout my…

3 Ways to Improve Customer Experience

The modern marketplace has swiftly evolved the past years and brands and companies understand that consumers are no longer satisfied with just a good product or effective service. Customers are far inclined to “buy into” a brand or concept if the whole experience is seamless, consistent and customised to their requirements. But achieving the above is a lot harder than it seems and maintaining – some argue – could prove even harder. I personally work with over 35 hotels and restaurants in the UK, establishments to which customer experience is a key aspect to their success. I am hence often asked for advice or tips on how to improve customer service and overall experience. So let’s have a look at 3 key elements you can customise to your customer strategy and I can guarantee you will see some real improvements to you reviews and feedback and consequently – sooner rather…

Why & How to use Emojis !

I can defiantly say, that – like Instagram – Emojis, are here to stay for good.  Whether you are a fan of them or not, emojis have become a very frequent means of communication – especially on mobile devices- and all of us have used a ? or ❤️ in our messages. Emojis are a creative and more approachable way to communicate with your customers, especially when your audience consists of the so-called “millennials”. It also assists in transpiring your brand’s personality much better and connecting with your customers on a more “personal” level. So let’s have a closer look at the craze that -undeniably- everyone loves so much. What are emojis, why (or why not) you should also use them in your company’s posts and finally, how to use them in your advantage. Here we go! What are Emojis? Emojis are seen and used on a daily basis but only a few of us…

8 Tips to Boost your LinkedIn Profile

Having a LinkedIn profile is now a key requirement for anyone that wishes to have a complete professional profile . In addition, a regularly updated profile can potentially also benefit ones career development and progression. Nonetheless, updating ones profile can take a significant amount of time. What with regular social media updates, responding to clients, completing your work, attending events and a bunch of  other things on your “To Do List”, finding time can be a great challenge. However making the time to ensure your professional profile reflects your achievements, current status and future goals is key to not missing your next opportunity. I have hence compiled a list of Tips to help you improve your LinkedIn profile that are easy to implement. Complete your Profile It might sound as a given or perhaps a basic when creating an account but a very small percentage of LinkedIn users have a complete profile. Add…

Why is my marketing plan not taking off?

When your establishing a marketing plan from the ground up it’s essential to develop the plan in full before any execution takes place. All too often companies take this first draft and run with it and as a result the majority of these companies find their marketing plans floundering. The truth is the first draft is rarely any good, luckily there are things you can do to prevent this and develop a successful plan from the start. Don’t assume too much Any initial marketing plan is really based on assumptions. Your assuming your target market will react to certain advertising in certain ways, but the reality is you just don’t know. You do have to start somewhere though, so when your making these assumptions it’s vital to base them on as much true data and research as you possibly can. You also need to accept the fact that you simply…

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