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Alumni of the Month (ARU)

It is an honour to have been selected “Alumni of the Month” for the month of June by Anglia Ruskin University​ in Cambridge, Cambridgeshire​ ! Special thanks go to Beth Chafik and Helen Arnott of Anglia Ruskin University Alumni​ ! Our alumni are a constant source of inspiration to current students and our staff. Those selected for ‘alumni of the month’ are doing interesting and exciting things, or have made exceptional contributions to their chosen profession. You can read more by reading further down or clicking on the link below: http://ht.ly/nvH030cmeQj I am Nicholas Kalavas. I am originally British/Cypriot but was born and raised in Thessaloniki, Greece and moved to the UK to further my studies at the age of 18. I studied an HND in Business Economics, BA Hons in Business Management and MA in Marketing and Innovation at Anglia Ruskin University between 2002 and 2009. Throughout my…

3 Ways to Improve Customer Experience

The modern marketplace has swiftly evolved the past years and brands and companies understand that consumers are no longer satisfied with just a good product or effective service. Customers are far inclined to “buy into” a brand or concept if the whole experience is seamless, consistent and customised to their requirements. But achieving the above is a lot harder than it seems and maintaining – some argue – could prove even harder. I personally work with over 35 hotels and restaurants in the UK, establishments to which customer experience is a key aspect to their success. I am hence often asked for advice or tips on how to improve customer service and overall experience. So let’s have a look at 3 key elements you can customise to your customer strategy and I can guarantee you will see some real improvements to you reviews and feedback and consequently – sooner rather…

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