Tag

cambridge bloggers

Browsing

Most of us (especially business owners) are now fully aware of Facebook Marketing and Advertising “powers” and hence have created our pages, invited our friends and colleagues to like them and also socially promoted them on our website, LinkedIn and other profiles. Knowing the best times to post your content however, is another matter which has now become a prerequisite when one is looking to increase his traffic and engagement. A multitude of studies have shown that user engagement such as liking posts, sharing, commenting and sending a direct message, tends to be the highest on Friday when the majority of the public are in a “relaxed state” as it is the end of the week. Fridays contribute to 17% of all comments, 16% of likes and 16% of shares. According to ‘The Content Marketing Paradox’ – a report produced and published by TrackMaven, over 1.5 million Facebook posts from 6000 brands showed…

LinkedIn has already amassed over 500 million members, and is widely considered the “quintessential professional network” and one that’s not used as optimally as it could be by most users or even companies. I often speak to businesses and students and a common question I will always ask is “who has a LinkedIn profile”..Usually 80% – 90% of hands will go up. However, I then proceed to ask..”Who is confident they know what they are doing on LinkedIn?”..You can count the hands up with the fingers of 1 hand! Most people just take it for granted and start using it in a panic when they have to change jobs. It’s often too late at that point. You are better off learning to use it when you don’t need it. LinkedIn works best when you use it as a career management tool and not just for job hunting. So let’s have a look at…

The British government has yesterday announced via Baroness Sugg that it is to wait for guidance and directions from industry and international regulators in order to start considering legislative and law proposals when it comes to autonomous vehicles. In a letter raised and brought to the attention of the House of Lords in regards to Automated and Electric Vehicles Bill currently before Parliament, junior transport minister Baroness Sugg noted the government will be holding back until the various technologies have matured enough to be regulated without harming innovation and change. “Whilst we do know that there will be different types of automated vehicles, with varying levels of sophistication, it is not possible at this stage to state what those changes will be. With this in mind it would not be appropriate to set definitive regulations in legislation at this time,” said the baroness. Her letter (PDF, 4 pages) specifically analyses and explained…

The unabated, overwhelming storm of online information can make it taxing for a business to make its content stand apart from its rivals. The digital world is evolving at a rapid pace and digital marketing has, undoubtedly, become the lifeblood of a progressive business. However, the modern customers have the attention span of a gnat. Getting your business noticed by them in such a scenario is no piece of cake. Wondering how can you equip yourself for the digital battle? What can help you gain traction and improve your digital sales funnel? Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Responsive web design and conversion rates go side-by-side. In fact, studies have revealed that 77% of agencies have poor user experience as the major weakness of most websites. Conversion rate means business. The first thing a client sees when they visit your site is how it looks, not how many certifications you have, number of product sales, or software downloads. Therefore, to increase your conversion rates here are five things to consider: BEGIN WITH A VISUAL BRAND The first step in creating a responsive website is to create a visual brand identity. Identify your brand’s mission and why your customers need your products/services. Doing this sets the foundation for your overall design as all the efforts can be aligned to achieve a common goal which is to either appeal to a customer’s emotion or relieve them of pain. Your web design should reflect all you hope to achieve with your…