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2017 Video in Business Benchmark

Video marketing is possibly the most prevalent trend of our times and big brands and companies are all quick to embrace the idea with Facebook Live, Instagram and Snapchat. It is evident people find it easier to engage and are willing to watch thse videos and hence companies have followed suit as per their customers’ “advice”. In case you needed more convincing, this new infographic from Vidyard, which incorporates their findings from analyzing 250,000 videos and 600 million video streams, provides a clear insight as to why you should also be shape your company’s marketing strategy towards including videos this year. Feel free to click on the images to see more of their websites, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

Snapchat “Ad Manager” now Available

Snapchat, as announced a few months ago, has officially launched its self-service ad-buying system, which was originally rolled out with 20 brands, including smaller players like online sneaker seller Goat, social app Mammoth Media and gift retailer Hollar. Called Snapchat Ad Manager, it is now available to all Business users in the U.S., the U.K., France, Germany, Australia and other countries for companies of all sizes, marking a significant update for a company and platform that so far only used to allow big brands to make use of its vast pool of users. Marketers of all stripes can buy the app’s vertical video ads, called Snap Ads, with an aim to drive app installs, garner branded long-form video views or prompt e-commerce click-throughs (swipe ups, in Snapchat lingo)to their website or ordering systems. Ad buyers will be able to manage video creative and first-party audience data—like email lists and mobile app IDs— and leverage the platform’s…

How to Grow your Twitter Following

Social Media has truly taken the world over by storm. There were many that back in 2008 – having heard of the emergence of Social Media – were wondering, “Do I really need a page on Twitter and Facebook?..I’ll stick to one”. It was difficult to understand or foresee the growth of all social media and off course Twitter itself. How could 140 characters sufficiently promote your brand or services anyway? Fast forward to today, Twitter has 100 million daily active users, 500 million tweets per day with 13 million of those users being in the UK. Still considering only having a Facebook page? I didn’t think so. As social media is becoming more and more a part of our everyday lives, it is equally as important for businesses to be active players in a “field” most of their clients are part of. Some argue Twitter is even more important than…

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