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Since Facebook copied the stories feature from Snapchat, they seem to have made bold steps to take the feature to a whole new level. Facebook is now looking to re-focus its stories tools to provide significant benefit for brands and the latest effort on this front is a new test which would allow Instagram users to cross-platform their Instagram stories to Whatsapp Status. This functionality is currently being tested among users in Brazil. Facebook has earlier made moves to make this functional on some other story tools like back in November they announced the merger of the Messenger Day and Facebook Stories into one which means if you upload a story on messenger it appears on Facebook Story (and vice-versa). They also confirmed the ability to cross-post Instagram stories on Facebook which means if you post an Instagram story you can heave the story appear on the top bar of…

Branding is crucial for any business, but it can be easy to overlook a few basic elements that make a companies’ branding truly great. If you aren’t putting any effort into branding then you are truly missing out on all the benefits a good branding effort can provide. If you are already working on your companies branding then you might consider the following tips to make sure you are making the most of your efforts. Understanding the branding basics Many consider branding as just a general idea about the identity of your company and this is a mistake because branding is and should accomplish so much more than that. It is best to understand branding in the simplest terms possible, branding is simply what not only makes your company unique, but what makes it significantly different from you closest competitors. Simply registering a company name with the proper authorities isn’t…