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Today, a majority of business owners inevitably consider social media marketing as their next objective to gain popularity. Due to the wide acceptance and productivity of this domain, it has attracted thousands of entrepreneurs with a magnetic stroke. Since 2014, social platforms have achieved an eminent repute in brand endorsements and currently these channels transmit a substantial contribution in the digital marketing landscape. In the light of marketing stats, around 92% of marketers have primarily adopted social media coverage stating that it explicitly benefits their business strength over other persuasive undertakings. More surprisingly, the survey conducted by Social media Examiner shows, at present 97% of the marketers are involved in generating brand awareness through these mediums. As long as these channels offer free signups, you should take advantage to maintain a social presence of your brand at any or many valuable platforms like Facebook, Instagram, and Twitter. However, if you…

Instagram is a beneficial visual promoting channel and several brands are leveraging the platform which Instagram provides to gain business and popularity. A couple of years back, building a brand online was not exactly easy but today it’s as easy as it gets as with the right strategy, a brand can amass thousands of followers in only a couple of days. It’s a good time for those looking to grow a brand/business off of Instagram as there are plenty tools to support your account and with more functionality. To build a brand on Instagram, there are certain things you must do to ensure your efforts yield the expected results. DETERMINE YOUR GOALS Before you make any post, first ask yourself what you hope to achieve from your brand and why. The response will determine your goals for your brand. If you want a strong Instagram community, work on it and…

It is a question I am often at the other end of with a lot of the start-ups I deal with on a regular Basis. “Is my domain name really that important Nick? If I have a quality website and a top notch product do I really need to spend a lot of time and money thinking of a domain name?” “Well, yes, you do “is my answer ! You see, your domain name is possibly one of the most important elements when it comes down to your website and its visibility. “Why” , they usually respond. For a number of reasons but I would focus on 3 main reasons. It’s the “first impression” you give to your potential clients. It affects your SEO and hence your ranking. It effectively defines your brand. These elements are only a few of the many reasons why your domain name is so important.…

Your personal or company brand is how you appear to the world. It is hence imperative that you represent yourself in the appropriate way. Once people know who you are and begin to identify you as knowledgeable (or even an expert) in the industry you operate , you will be well on your way to becoming the “Go-To” person in your niche. The question is, how do you become more recognised? How do you build your authority and your following? If you’re looking to build your personal or company brand, we have listed Four (4) easy ways below for your consideration. Explain your Inspiration & Be Authentic Each and every one of the companies out there have a monetary goal to achieve. However, that is not always necessarily the reason why they are in business. Explain to your followers, clients and potential customers the factors that drove you to where you are…