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Brand

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How to Choose a Domain Name

It is a question I am often at the other end of with a lot of the start-ups I deal with on a regular Basis. “Is my domain name really that important Nick? If I have a quality website and a top notch product do I really need to spend a lot of time and money thinking of a domain name?” “Well, yes, you do “is my answer ! You see, your domain name is possibly one of the most important elements when it comes down to your website and its visibility. “Why” , they usually respond. For a number of reasons but I would focus on 3 main reasons. It’s the “first impression” you give to your potential clients. It affects your SEO and hence your ranking. It effectively defines your brand. These elements are only a few of the many reasons why your domain name is so important.…

4 Easy Ways to Grow your Brand !

Your personal or company brand is how you appear to the world. It is hence imperative that you represent yourself in the appropriate way. Once people know who you are and begin to identify you as knowledgeable (or even an expert) in the industry you operate , you will be well on your way to becoming the “Go-To” person in your niche. The question is, how do you become more recognised? How do you build your authority and your following? If you’re looking to build your personal or company brand, we have listed Four (4) easy ways below for your consideration. Explain your Inspiration & Be Authentic Each and every one of the companies out there have a monetary goal to achieve. However, that is not always necessarily the reason why they are in business. Explain to your followers, clients and potential customers the factors that drove you to where you are…

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