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When working with social media, your best bet is to always to use basic social media principles. This allows you to create organic followers that are actually interested in your business. Once a business is successful at developing a solid base of followers they may begin to think about advertising. But where are your advertising “pounds” or “dollars” going the furthest, Facebook or Twitter? Let’s take a look at each platform and see what each has to offer in terms of advertising. Facebook has incredible reach and a great UI Facebook has a number of advantages and the incredible reach that can be achieved ranks among the top. When you advertise on Facebook, you know you can reach an incredible amount of people and you can set up the campaign so that only your target demographics are targeted. This is an very useful component and Facebook has a very user…

It seems like every time there is a news update nowadays, Facebook is involved. Here at CFM Group, we understanding that it can be quite tricky following the latest trends and constantly being updated. We have hence chosen to create a brief post on the latest Trends we have noticed making an impact on Facebook. We have already noticed many big brands and companies making use of these trends to reach new audiences and set themselves apart from the crowd. So here are our Top 3 Facebook trends we strongly would advise to make use of in your company’s next  social media strategy: Facebook Live Facebook Live is available currently but only for verified Public Figures and verified Brand Pages using Mentions. Many may argue that this is now outdated as Instagram has offered the feature for a while. Nonetheless, Instagram does not offer the option to leave your Video on your “Wall” or Page…

Any business nowadays realises that Facebook is truly a great marketing tool, though getting followers to engage in content and eventually purchase products and/or services can be challenging at times. What better way to solve this than to give away free stuff! Facebook competitions are a great way to increase engagement with your followers, but there a number of things to consider in order to make the most out of these contests. FACEBOOK Policies Review The first step to conducting a Facebook competition is to be completely familiar with Facebook’s rules and policies. Running a competition doesn’t help you if you end up suffering some consequence from breaking these policies. Avoid any of these issues by simply taking the time to thoroughly review Facebook’s terms of service and competition guidelines. TYPE OF CONTEST Once you’re comfortable with Facebook’s policies it’s time to design the contest. The type of contest will…