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I am often asked, how and why I decided to start a blog, what advice I would give to new bloggers and how on earth I managed to amass over 7000 subscribers in less than 4 years! So you’re thinking about starting a blog, fashion, beauty, tech or whatever that may be but you have absolutely no idea where to start, right? Guess what—neither did I. I was totally and utterly clueless. When I conceptualized and started this blog a few years ago, I had no idea how to start a blog or how to be a blogger. Heck, I could hardly spell HTML, let alone build a blog. Nah, this is not a “put you down” or “glory, glory me” post, its…good news: it’s easier than you think. I have learned a ton of lessons (and still am daily) during my 4 years of blogging and running my…

As Uber and Tesla have had to learn the hard way, it only takes a little bad press or negative exposure from mainstream media and public trust towards autonomous vehicles goes straight ..”out of the window”. Ford has taken that lesson to heart, claiming recently that it would rather instill confidence in self-driving cars than be first to produce them or introduce them to the market. In a letter to the US Department of Transportation (DoT) and 44-page report called “A Matter of Trust,” the automaker detailed how it plans to safely test its self-driving vehicles on public roads whilst obviously also using this to instill trust in their customers that their safety comes first. Why such focus on trust specifically? The death of a pedestrian involving a Uber self-driving vehicle with a safety driver in particular had a very negative impact on public’s opinion of self-driving cars. Prior to that, 44% of US adults said…

I  am part of numerous blogging support groups and an ongoing theme I see is other bloggers stating (or complaining) that they do not have time to blog. I wanted to share what a typical day in my life looks like. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Autonomous vehicles usually get all the headlines -and most times for the wrong reasons -, but automakers are steadily and gradually adding advanced electronic safety features to human-driven cars as they step toward a world of self-driving vehicles. Car and tech companies such as Audi and Tesla are rolling out laser sensors, artificial intelligence, larger viewing screens that show more of the road, cameras that can read speed limit signs, and systems that slow cars ahead of curves and construction zones. Many of the new features such as radars and cameras that were already in our cars, are now being reconfigured and re-thought of so as  to also be used for automatic emergency braking, pedestrian detection and other safety devices. The companies also are keeping a closer watch on drivers to make sure they’re paying attention and off course adjusting to the new features in their vehicles. Tell us if…

Blogging is an essential part of marketing for any business nowadays. However, the are increasingly a number of individual who are now active and outspoken bloggers on a variety of issues and industries spanning from health and fitness to marketing and social media tips. So let’s have a look at some basic tips and steps one can take to start their own blog. If you have any thoughts or additional tips, join in the conversation in the comments section, subscribe to our blog for free, or simply click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

I am not entirely certain why (or how) but I have ended up strangely reading more than 60 articles on Facebook this week which is more than 70% of my total article consumption. This was not a conscious choice as I went about reading my daily marketing news, technology and Social media updates but is a clear demonstration of how prevalent the platform has nowadays become in our everyday lives, hence also polarising interest in Digital Marketing circles online. I often come across Ads on my Social Media that genuinely are way too “adversarial” to have the desired effect. Maintaining a positive relationships between your audience and ads is crucial nowadays but equally quite difficult to achieve without the necessary knowledge and skills. Sponsored content on media sites and Ads on Social Platforms such as Facebook or Instagram,  are becoming more pervasive and increasingly harder to spot. While there has…

I am often asked by my clients who run a blog, of methods as to how they can create unique posts that will interest their customers but also generate traffic from new users. It is something, I myself also struggled with when I initially started my blog due to the thousands of active bloggers currently and the millions of potential subjects out there. Being able to identify the right topic can be quite tricky so why not have a thought about using some other methods to attract customers to your blogs. It is a known fact that you require awesome, engaging content on your website to compete for organic search traffic nowadays and that will still not necessarily rank you high in Google’s competitive search engine. So let’s have a look at how you can create intriguing SEO-friendly content with these alternative types of blogging. Make use of an Infographic Infographics are a…

Blogging can be a great way to draw new customers to your business website as well as demonstrate your expertise in your industry. However, keeping your blog interesting and attractive for fans to want to come back is another matter which can be quite difficult to deal with. A common misconception is to constantly sell your services or products in a direct or indirect way. A great business blog doesn’t sell. Instead, it shows customers why they should do business with you and not your competitors. So let’s have a look at 15 types of blog posts that can draw new visitors and help build meaningful relationships with your fans and customers. Customer Success: You work on  many projects daily. Try and gather genuine, representative recommendations of your work and success and turn them into blog post to engage your readers and attract clients. Mention a popular post: If you notice a post by…

If you’re starting a business, a blog, or simply discovering the use of social media, it probably seems confusing and overwhelming. However, social networks are excellent tools for your business to be successful and that’s why you need to know exactly how to use them. Mostly, you have to know how to avoid mistakes that could cost you a lot. At CFM Group, we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at the main mistakes we usually notice on social media and how to fix them. 1. An incomplete profile This is the first mistake you can make, but the good news is: you can easily improve it! It is essential for your business or brand to have a page on which your readers will find all of the information they are looking for. Indeed, there is nothing…

There is a lot of advice and experts floating around on the internet about how to make best use of Twitter. If you’re running a business, starting a blog or simply using social media for the first time, it can seem overwhelming and a bit confusing. The fact that it can also be very time consuming is certainly an apprehensive factor to making use of it too. Fortunately, there are some simple, foolproof ways to make sure your tweets are fully optimized, especially when you’re sharing your personal or company content. In this guide, we cover the best steps we use at CFM Group to craft effective tweets, from wording to publication. Let’s have a look shall we? Type of tweet It’s a good idea to have a variety of tweets touching on a variety of subjects in your chosen industry. Offering something different keeps your followers interested and looking forward to…