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When we talk about social media marking nowadays, we often focus on millennials as they tend to be the most active users online. Nonetheless, that is a somewhat skewed reality as truth is that pretty much everyone is on and uses social media nowadays from your boss to your mum to your colleague or niece.  So have a look at the infographic below which tells you where different generations are in social media and how companies and using this data to target their preferred audiences. Have a look at our infographic below for more information and tell us what your view is whether you are a..”millennial”, a marketeer (trying to reach this market), a parent (somewhat bamboozled by the development and growth of social media), we’d love to know your view. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to…

Katie Meehan is a 22-year-old influencer with a following of 20,000 on Instagram. She started her blog to inspire beauty-lovers, but beauty blogging is more than just eyeshadow and lipstick to Katie, who was born with a facial disfigurement called Cystic Hygroma. Her struggle with the condition inspired her to promote inclusivity and loving yourself. Her positive attitude and drive to succeed in the blogging world have seen her work with market-leaders Boohoo on their All Girls campaign. What or who inspires you to blog? “I’m really inspired by people I meet every day, at events or even just online! I’ve made a lot of friends online through blogging. One popped up the other day as having been friends for three years and we talk all the time. This isn’t just a career for me, it’s so much more. The stories people have and their desire to be the…

At its core, resistance to change is a label we apply to people who seem unwilling to accept a change. But for the most part, it isn’t the change itself that people resist. People resist change because they believe they will lose something of value, or fear they will not be able to adapt to the new ways. The first step is for individuals, companies or even societies to be able to acknowledge the benefits of change and why or how they desire it to happen. This is one of the main reasons why Disruptor companies often struggle to “break” the market or make an immediate impact through their marketing channels despite hefty budgets being spent. It is incredibly fun to be the disruptor, but it isn’t easy. There will be plenty of cynics and trolls. So, what should marketers do when they are marketing a disruptive product or service? I have worked with several technology companies…

We have all heard and seen examples of video marketing on our personal social accounts. Video Marketing is definitely not a new concept but what is making waves is the increasing importance consumers and marketers are putting on video content. Taking into account that YouTube is second to only Facebook when its comes to calcualting the number of active monthyl users, meaning opportunities to engage consumers through exciting and attractive video content have never been this accessible. As a company, we often create videos for our clients and can undoubtedly notice the drastic increase in interview and post-production requests, especially in this year. And it is not only coming from employees but also CEO’s who are happy to put a face to their brand as they are now fully aware of customer engagement. In addition, getting former or current clients to review the product or brand they used (fro the brand…

I  am part of numerous blogging support groups and an ongoing theme I see is other bloggers stating (or complaining) that they do not have time to blog. I wanted to share what a typical day in my life looks like. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

With over 150 million active users, Instagram is one of the most popular social networking sites in the world, and the platform is an amazing opportunity to get the word of your brand out there. But with so many filter-obsessed photophiles out there, how can you stand out and get the needed followership? A great way to getting people to follow you is with the quality of your photos, and while it may be riveting seeing that you enjoyed your meal represented in a blurry over-exposed picture, it’s not exactly riveting content on an Instagram feed especially since several thousand other persons are doing the same thing. However, if you show users something awesome- or probably something not that awesome but interestingly- there’s a chance you would show that you are someone worth following. Below are 11 tips for taking photos that not only get you noticed but allow you…