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It is a well known fact nowadays that society’s dependence on real-time messaging through social media and other platforms like WhatsApp or Facebook has increased to a worrying extent over the last decade. Even though these platforms were originally created with the promise of bringing people, groups and communities closer together, it is more common that the opposite actually happens and people are driven to isolation. The odd side of this is that despite the initial promise, brands and platforms will now do everything in their power to make sure they offer you “algorithmically customized” feeds to cater to your personal tastes, preferences and beliefs creating even further isolation. This is not an issue that occurs in one industry only as politicians, actors, sportsmen (and women) and singers will all admit. Don’t leave any factual holes in your social copy. One of the most consistent criticisms against Thompson’s initial tweet was that…

LinkedIn has already amassed over 500 million members, and is widely considered the “quintessential professional network” and one that’s not used as optimally as it could be by most users or even companies. I often speak to businesses and students and a common question I will always ask is “who has a LinkedIn profile”..Usually 80% – 90% of hands will go up. However, I then proceed to ask..”Who is confident they know what they are doing on LinkedIn?”..You can count the hands up with the fingers of 1 hand! Most people just take it for granted and start using it in a panic when they have to change jobs. It’s often too late at that point. You are better off learning to use it when you don’t need it. LinkedIn works best when you use it as a career management tool and not just for job hunting. So let’s have a look at…

It is possibly the most used App nowadays from youngsters and adults like. Yes, we all have Facebook accounts and use messenger as one of our prime means of communication nowadays, but nonetheless noone can deny that Instagram has taken the ..social world (Ask Snapchat) by storm and its customer base and users are growing daily. With this in mind, it is only natural that there will be hundreds (if not thousands) of accounts on Instagram that are..spammy, uninteresting or simply..annoying. We have all come across that post on Instagram that we really wish we never saw and certainly do not want to see anything similar again. Well, brace yourself for..Silence as Instagram is rolling out an exciting new mute feature and we can’t wait to test it out on all our annoying friends (and not only).  So how does Instagram’s new mute button work? Well, this long awaited feature for…

Social media has created several exciting phenomena, and one of the most interesting is probably the influencer. Often, these influencers are ordinary people made famous by their catchy or creative posts. Other times they can be traditionally famous people but either way, these persons earn a good living by promoting brands or products to their large number of followers. Recruiting the services of an influencer to market your product or services comes with a lot of risks, therefore, you must go with an influencer whose audience and message resonates with the needs of your company and its overall values. Fortunately, you can gain profound insights into the needs of your clients from their social media posts, conversations, interaction, photos, and videos. Likewise, their social media interaction shows who and what influences their decisions. DOES YOUR INFLUENCER RESONATE WITH YOUR TARGET AUDIENCE? Before choosing an influencer, you must have first identified…

It is a term used very oftne nowadays,and quite a few of those times in an incorrect fashion. You’ve probably heard of the term influencer marketing but do you know how it can help you with your marketing strategy? Influencer marketing is now considered to be one of the most effective marketing methods as you can see in some of the stats we have gathered below: 69% of marketers who use influencer marketing consider it effective 73% of marketers say it’s effective for lead generation 76% say it helps with boosting customer loyalty 93% say it can help with building brand awareness It is consequently quite evident that companies and marketers are already making use of influencers to take their business to a whole new level. You can use it too and experience the benefits for yourself. Are you however aware of the Don’s and Dont’s of  Influencer marketing? If…

Chatbots are computer generated programs designed to stimulate conversation with human users. Chatbots have been around for ages, and in fact, the first chatbot was created in 1960 by two computers who envisioned computer communication similar to what was found among humans. However, the recent applications of chatbots have only taken off with improvements in AI and advancements in personal assistants like Apple’s Siri and Google’s Alexa. Chatbots have gained wide acceptance with several companies installing chatbots into their messaging applications. However, the role of chatbots can be beyond just replying messages and providing users with the information requested, they can be integrated into a brands mobile marketing strategy, and we will be taking a look at three ways this can be done. HELP CUSTOMERS GET THINGS DONE Utility bots are designed to solve consumer’s problems using user-prompted transactions, and by this they can help your customers order takeout, book…

Most bloggers are aware of the fact that social media marketing can help in blog promotion greatly but exactly how does this happen? Surely it requires more than just writing a blog post and sharing it online. Of course, to make the most of social media promotion you have to know exactly how it works. Below are eight ways social media can influence your blog and allow you make the most of it. THEY ENCOURAGE CONVERSION The first step to gaining visibility on social media is by sharing your blogs content, but if you want this to go well, you have to do it right. Don’t just repost your content, do it in the most appealing way. Come up with a catchy title and encourage readers to ask questions, share their opinion and much more. Encourage the conversion however you can because the more persons talking about your content, the…

Digital marketing is a key component to any marketers success as more and more consumers are turning to mobile devices for relevant, timely content from companies and brands. As a result, they do not only have to stay on top of key performance metrics and areas of investment but to also be able to engage and convert consumers through the buying journey. So let’s have a look at 5 of the latest and most prevalent digital marketing trends dominating the industry currently whether you are a business owner, marketer or simply interested in Digital Marketing. Augmented Reality Gets Real It is about to be the biggest year yet for Augmented reality in 2018, with some major stars aligning in recent months. As is known, the technology overlays digital information onto the viewer’s physical environment and has  often been popularised by the likes of Pokémon GO. But AR already goes a lot…

The unabated, overwhelming storm of online information can make it taxing for a business to make its content stand apart from its rivals. The digital world is evolving at a rapid pace and digital marketing has, undoubtedly, become the lifeblood of a progressive business. However, the modern customers have the attention span of a gnat. Getting your business noticed by them in such a scenario is no piece of cake. Wondering how can you equip yourself for the digital battle? What can help you gain traction and improve your digital sales funnel? Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.