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B2B

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SEO Tips to Improve your E-Commerce site !

If you thought attracting customers to your brick-and-mortar store is a challenge, getting customers to find your online store can be even more difficult. With an increasing number of e-commerce websites competing for the attention of shoppers with similar products, you need to make sure that your online store stands out. That’s where SEO comes in. Let’s take a look at some very useful tips that could improve your website and subsequently increase sales ! These tips will give your e-commerce site the boost it needs to stay competitive. Maintain a clean structure It’s very important to pay attention to both internal and external link building. Use internal links to direct users to the appropriate content and make absolutely sure that there are no broken links. This is truly vital to ensure that Google indexes your site properly. Your structure considerations should also include clean URLs. URLs should be easy to…

Basic Strategies to Improve B2B Marketing!

B2B marketers are flooded with new ideas and techniques that claim to lead to great conversion rates. A good marketer must analyse and vet these techniques to make sure they are legit and will have the most bang for their buck. It can all get very confusing very quickly. While some of these tips and strategies may have merit, the most important strategy is just to stick to these basic principles. Have a Mobile-Friendly presence They have been saying that mobile is the future for a while now but the reality is that the future has arrived. The majority of Internet searches are now coming from mobile devices and if your web presence isn’t mobile friendly you are missing out on a huge segment of the population. The use of responsive designs that work on both desktop and mobile platforms are highly suggested. Do not Ignore Branding Branding isn’t only…

Use Growth hacking to grow your Business !

Growth hacking might sound like a shady enterprise, but the term really just refers to the act of trying every little trick you can think of to gain customers and followers. Growth hacking tricks can take on a number of forms and one of the more useful ones is using it to keep an eye on and learn from your competition. There are a number of ways to do this and there is a wealth of information you can learn that you can use to hone your own marketing efforts. Pricing is one of the most important part of any business and, obviously, the more competitive you can be in your pricing the more business you can pull in. Pricing is variable in a lot of industries though, and it can be difficult to keep up with how your competitors are pricing. One great trick is to sign up for…

Branding tips for Start-Ups

Branding is an important element for every business, but too many businesses wait until they are established to start thinking about branding. If you are just starting out you shouldn’t make this mistake! Carefully consider your branding efforts right from the start and your branding efforts will be much more effective. Start thinking about branding immediately This means you will ideally have a branding plan in place before you even launch your product or service. A marketing plan that sets up your product launch with proper branding will go a long way in not only helping initial sales but also establishing your brand right away. As soon as customers find out you exist as a company they should already be soaking in the essential elements of your brand. Surround yourself with knowledge Don’t be afraid to take the advice of seasoned marketing professionals and make sure you surround yourself with…

How to use Facebook to increase sales !

The value of Facebook for business owners is now very well known. It is essential in gaining new customers and maintaining a positive relationship with existing ones. The real value is in directing these followers and customers back to your business or website so you can make conversions in the form of sales. Soon, a new feature on Facebook will allow you to make those sales without users ever leaving the Facebook app or website. Facebook is in the process of rolling out a new shopping feature which will allow users to make purchases directly from Facebook itself. This will appear as a new ‘Shopping’ section in Facebook where businesses will be able to list their products and users can purchase directly from the page. Depending on a businesses’ settings, users will have the option to use Facebook for payments or be directed to the businesses website for payments. Utilizing…

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