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Authenticity

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Are your Marketing claims realistic?

When a company develops a marketing plan they usually want to convey the idea that they are the very best at what they do. This is natural for many business owners who work very hard in their industry and want all that positive recognition and the business that comes with it. Are we really being realistic when we call ourselves the very best though? Might there be other companies that are bigger and maybe even better than us? This is very hard to admit for some but it is the reality. We can’t all be the best at everything, this is just common sense. The ability to admit this has it’s advantages though. The value of a genuine and authentic marketing plan Once you accept the fact that you might not be the very best in the industry and you aren’t perfect you can be much more genuine and authentic…

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