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Compared to other, other types of content, webinars empowers marketers with the power to connect with their audiences in a personal and more engaging way. A firm favorite amongst B2B marketers, webinars are often said to be a top source for leads and recommended for all aspects of the customer journey. The big question is how to keep people engaged. According to studies in GoToWebinar’s 2017 Big Book of Webinar Stats, just about 40% of marketing webinars are making use of this features. Lots of opportunities exist for marketers to increase webinars beyond a few slides and a speaker in other to engage audiences on a much deeper level. Preparation is paramount As we all know, failing to prepare is preparing to fail – but planning is the primary key to a successful webinar! Make sure to get ahead of the technology and test run all the equipment before the…

THREE REASONS WHY YOU SHOULD CONDUCT A SPLIT TEST FOR YOUR FACEBOOK ADS Digital marketers are always in search of ways to get the most from their efforts. To this end, split tests are quite popular, and it has found its way into social media too, notably, Facebook. Facebook split test is a tool designed by Facebook to help advertisers run two different ads concurrently- basically, this is Facebook’s version of the A/B split test built into the platform. The tool allows you test different aspects of your ad from audience to appearance. Below are three reasons why you must have a split test as part of your Facebook ad campaign. IT’S BASICALLY FREE If you are running an ad on Facebook, a split test costs no more than what you are already spending as Facebook ads are priced as cost per result. The split test option divides your audience…

Did you know that 68% of companies have integrated mobile marketing in their strategy ? Or that  80% of internet users own a smartphone ? Mobile apps are the best way to keep your customer engaged with your products. For this reason, businesses are now using them to provide the best customer experience but also to develop a real competitive advantage. However, are mobile apps necessary for each and every business? And mostly, does your business need one ? As social media and digital marketing experts, we tried to give you some useful tips to answer your questions. Read on to find out! 1) First step: ask yourself the right questions Who is your target audience ? Who are the people you are targeting as potential customers ? Are they connected? Do they use smartphones ? If the answers are yes, then your audience is a perfect fit for an app! This could…

How many of you were aware that you can search on Facebook? Not your friends name or profile..you can literally search People who liked a page, hashtags, pages and much more to help you get a better understanding of your competitors work, search potential clients and seek pages you find interesting. Even though Twitter has a specifically set, advance Search bar, Facebook does not offer anything other than the “Search Facebook” bar in the top left hand corner. So can Facebook assist you in reaching  your social media marketing goals and if so, how ? I personally extensively use the Facebook search and was also a keen user of the “Facebook Graph” or “Graph Search” as I used to call it which was rolled out a few years back by Facebook and launched in the US. I specifically remember reading a variety of very interesting articles on its potential use and was quite…

Social media and subsequently social media marketing and advertising have growing hugely the last decade and are not showing any signs of decline. Indeed the opposite. This unprecedented growth has also brought about some inevitable  significant operational inefficiencies, missed opportunities and clouded visibility. Being transparent, optimising channels and teams and managing profiles consistently can be a huge challenge today and one many brands face daily. According to research, social advertising campaigns of all kinds are expected to grow to $50 billion in 2017 which clearly demonstrates the focus major brands and companies are showing to shifting buying trends on social media. And as user numbers are rising, so is the complexity of the digital landscape which these conglomerates need to operate in and effectively convert their audience into active fans and buyers. So let’s have a look at some of the latest trends and insights we have noticed through our daily work…

As mentioned in many previous posts, blogging can be crucial for your business attracting leads, generating interest and even creating Brand advocates through your stories. Most companies are now aware of this and that they should at least try and post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. It is hence imperative to think outside the box. Your common posts about your service, product, how good you are and what sets you apart from your competitors are all good but can became mundane and boring to your audience after a little while. So let’s have a look at 5 simple and interesting ideas that will help you beat that dreaded writer’s block. Create and Post “Listicles”: People love lists (including myself). Listicles or List…

I am a strong believer that “A satisfied customer is the best business strategy of all”. Not only does it provide assurance that you have assisted your “fan” in receiving or acquiring the service/product they required but they also become the best advocate for your brand. Remember however, that when it comes down to customer service, surveys show that a negative experience is shared a lot more often than a positive one. Customer service is a key aspect to customer retention.  Arguably, one of the most important actions a brand can take to improve its relationship with its customers as it is this experience they will remember when purchasing a brand. With the sudden emergence of social media, many brands and companies have swiftly moved their customer service to their respective accounts so as to ease and speed the process. Offering unparalleled customer service will help your business stand out from competition…

When a company develops a marketing plan they usually want to convey the idea that they are the very best at what they do. This is natural for many business owners who work very hard in their industry and want all that positive recognition and the business that comes with it. Are we really being realistic when we call ourselves the very best though? Might there be other companies that are bigger and maybe even better than us? This is very hard to admit for some but it is the reality. We can’t all be the best at everything, this is just common sense. The ability to admit this has it’s advantages though. The value of a genuine and authentic marketing plan Once you accept the fact that you might not be the very best in the industry and you aren’t perfect you can be much more genuine and authentic…