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It may have sounded somewhat..odd a few years ago but Live-tweeting is kind of like note-taking, only it’s online, collective, and interactive and its very common and popular for big and small brands alike nowadays. When you hear a great quote from a speaker, or “tweetable tip” (as in, a key piece of dvice that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will everyone following the event hashtag — and people can retweet, favorite, or reply to you. For attendees and organizers alike, live-tweeting has become a fixture at most live events, webinars, conferences meetups and lectures. Companies nowadays even hire people specifically to broadcast their event live to their masses of fans and followers online. First, let’s have a quick look on…

In a recent interview with The Telegraph, Josh Silverman, new CEO of Etsy discussed giving the company a much-needed shakeup. As part of a lean marketing strategy, Silverman scrapped all marketing activities which aren’t likely to result in immediate results for Etsy’s vendors – including TV advertising – to focus on driving performance instead. These changes have begun to produce immediate results with a share price increase of 50%, and in the third quarter of 2017, they experienced a 13% increase in earnings. While this culling technique might be too extreme for some businesses, marketers can gain some valuable lessons from Etsy’s decision to ‘focus on the fundamentals.’ A lot of brands still plough the lion’s share of their creative resources and budget on top-funnel awareness campaigns, while neglecting the hugely important latter stages of the purchase funnel- continuing to drive their customers from expensive advertising campaigns to online stores…

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Branding is an important element for every business, but too many businesses wait until they are established to start thinking about branding. If you are just starting out you shouldn’t make this mistake! Carefully consider your branding efforts right from the start and your branding efforts will be much more effective. Start thinking about branding immediately This means you will ideally have a branding plan in place before you even launch your product or service. A marketing plan that sets up your product launch with proper branding will go a long way in not only helping initial sales but also establishing your brand right away. As soon as customers find out you exist as a company they should already be soaking in the essential elements of your brand. Surround yourself with knowledge Don’t be afraid to take the advice of seasoned marketing professionals and make sure you surround yourself with…

Any business nowadays realises that Facebook is truly a great marketing tool, though getting followers to engage in content and eventually purchase products and/or services can be challenging at times. What better way to solve this than to give away free stuff! Facebook competitions are a great way to increase engagement with your followers, but there a number of things to consider in order to make the most out of these contests. FACEBOOK Policies Review The first step to conducting a Facebook competition is to be completely familiar with Facebook’s rules and policies. Running a competition doesn’t help you if you end up suffering some consequence from breaking these policies. Avoid any of these issues by simply taking the time to thoroughly review Facebook’s terms of service and competition guidelines. TYPE OF CONTEST Once you’re comfortable with Facebook’s policies it’s time to design the contest. The type of contest will…

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.