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Should you Develop a Mobile App for Your Business ?

Did you know that 68% of companies have integrated mobile marketing in their strategy ? Or that  80% of internet users own a smartphone ? Mobile apps are the best way to keep your customer engaged with your products. For this reason, businesses are now using them to provide the best customer experience but also to develop a real competitive advantage. However, are mobile apps necessary for each and every business? And mostly, does your business need one ? As social media and digital marketing experts, we tried to give you some useful tips to answer your questions. Read on to find out! 1) First step: ask yourself the right questions Who is your target audience ? Who are the people you are targeting as potential customers ? Are they connected? Do they use smartphones ? If the answers are yes, then your audience is a perfect fit for an app! This could…

Social Media Marketing trends of 2017 !

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

UK Market Boosted by Smartphone Sales growth

A very interesting report was published by IMRG a few weeks ago in regards to UK Online sales exceeding £130 billion in 2016, fueled mainly by sales growth on smartphones. The IMRG is the UK’s online retail association – a membership community offering neutral and unique resources for online retailers. The report provides evidence of £133bn being spent online with UK retailers in 2016, which is almost £18bn more than the amount spent online in 2015 online. This also means that the Index registered growth is nearer 16% and slightly higher than the previous years although 2010 still remains the highest. As Bhavesh Unadkat, Principal Consultant in Retail Customer Engagement Designfor Capgemini noted: “2016 was a turbulent year with a number of predictions for retail and beyond going against the status quo.  Regardless, it was still a record breaking year for online sales – up 16% on 2015.  Few would have anticipated the decline in…

Top 3 Facebook trends to use !

It seems like every time there is a news update nowadays, Facebook is involved. Here at CFM Group, we understanding that it can be quite tricky following the latest trends and constantly being updated. We have hence chosen to create a brief post on the latest Trends we have noticed making an impact on Facebook. We have already noticed many big brands and companies making use of these trends to reach new audiences and set themselves apart from the crowd. So here are our Top 3 Facebook trends we strongly would advise to make use of in your company’s next  social media strategy: Facebook Live Facebook Live is available currently but only for verified Public Figures and verified Brand Pages using Mentions. Many may argue that this is now outdated as Instagram has offered the feature for a while. Nonetheless, Instagram does not offer the option to leave your Video on your “Wall” or Page…

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