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2017 Video in Business Benchmark

Video marketing is possibly the most prevalent trend of our times and big brands and companies are all quick to embrace the idea with Facebook Live, Instagram and Snapchat. It is evident people find it easier to engage and are willing to watch thse videos and hence companies have followed suit as per their customers’ “advice”. In case you needed more convincing, this new infographic from Vidyard, which incorporates their findings from analyzing 250,000 videos and 600 million video streams, provides a clear insight as to why you should also be shape your company’s marketing strategy towards including videos this year. Feel free to click on the images to see more of their websites, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

4 Common SEO Mistakes in Mobile

Since I founded CFM Group, I have seen a lot of SEO mistakes made on mobile websites, ranging from poorly designed user interfaces to disastrously written programming code. As you launch your new mobile site, I recommend avoiding these big mobile SEO mistakes as they will save you from massive frustration and loss of revenue down the road. I have consequently tried to compile a brief list of 4 reasons that your website may not be attracting the activity you wished, hope or believe it should be. Quality Content At first, as with all websites, it is the same for a mobile site too. It is vital you publish educational, informative and quality content that engages your fans and also intrigues them to come back to your website as a reliable and valuable resource. Be confident in adding “Call to action” buttons for your readers to easily be able to…

Instagram Facts and Stats for 2017

When it was first launched, Instagram was mainly seen as a photography phot for people to share their daily pictures. Nonetheless, it has since grown so much that there are now thousands of individuals and brands making a living through Instagram only. People are flocking to Instagram like never seen before on any other Social Media platform..not even Facebook as the company just announced that it’s hit the milestone of 700 million monthly active users. It’s the shortest time Instagram has ever taken to add 100 million to its total…Which also happens to coincide with Instagram adding some of Snapchats’ filters and apps within this period. So let’s have a look at some amazing facts and stats about Instagram and the growth it has had in the past few years and especially since its acquisition by Mark Zuckenberg and Facebook. We took a close look at a research by the Pew Research…

4 Metrics to Measure your Content Marketing ROI

Content marketing is a long term strategy for most companies and it is consequently sometimes a bit more complex to measure the return. Success indicators commonly include obvious markers such a Website Rankings, Conversions and increased traffic. Nonetheless nowadays, a clear comprehension of Social Media channels is also key to any brands’ success. Indeed the above are all useful but to conduct a pragmatic and successful evaluation of ones Content strategy it is important to take all contributing markers or factors into account. SEO, Social Media and Content are interconnected and hence interdependent. Like in most industries, it is almost impossible to define or measure success by only considering one of the above. To get the big picture, look beyond the hard lines and into the softer science of social signals. That’s where you’ll find your reputation…and what you may need to work on to improve sales. Let’s get the…

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