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Instagram adds Recommended posts to your feed

Instagram’s feed will now show users recommended posts – a change that earlier this month was spotted while in testing, and has since quietly gone live. The feature, described here in the company’s Help documentation, will suggest posts for you based on those that have been liked by other accounts you follow.The new section, “Recommended for You, is clearly labeled as such to avoid any confusion with your own home feed. This is not the first time Instagram has attempted to insert a feed for recommended posts or content. However, it is different from the previous ones ever seen. In the past, you had to go to Explore section to check recommended content. Moreover, you could choose to see which posts your friends had been liking in the Following section and so forth. This new feature however is slightly different and now also available for both Android and iOS as well. However, it…

11 tips for taking better Instagram photos

With over 150 million active users, Instagram is one of the most popular social networking sites in the world, and the platform is an amazing opportunity to get the word of your brand out there. But with so many filter-obsessed photophiles out there, how can you stand out and get the needed followership? A great way to getting people to follow you is with the quality of your photos, and while it may be riveting seeing that you enjoyed your meal represented in a blurry over-exposed picture, it’s not exactly riveting content on an Instagram feed especially since several thousand other persons are doing the same thing. However, if you show users something awesome- or probably something not that awesome but interestingly- there’s a chance you would show that you are someone worth following. Below are 11 tips for taking photos that not only get you noticed but allow you…

6 Steps to create a Facebook Group for your page

Facebook groups have been around since forever, but recently, Facebook has begun making some significant improvements and adding new features. As a business owner, there’s no better time to key into the wonders of Facebook groups. Facebook groups are an excellent way to connect with your customers, and convert potential clients. There’s also immense value in building a brand and having a place where your customers can know more about your business and talk with others within your brand community. To build an effective Facebook group, here are simple steps: CREATE THE RIGHT GROUP The first and most important thing is to determine the purpose of your Facebook group. Do you want to create a place where customers can come to ask questions? Do you want customers to be able to speak with other like-minded customers or perhaps you want a place where you will be getting valuable feedback? Next,…

5 Common mistakes in Content Marketing

Content marketing is an important part of the modern business strategy as not only does it help build brands and boost sales, it also offers long-term dividends. However, despite the popularity of content marketing, only 3% of B2B content marketers rated their content marketing approaches as successful while 53% believe their content marketing strategy is successful. The above stats show that there is something missing in the content marketing strategy of most businesses and several mistakes which they might be making which results in failing content marketing campaigns. Some of these mistakes include: NOT BUILDING BUYER PERSONA Executing a content marketing strategy requires building a buyer persona as this will ensure the marketing strategy is spot on. Your content marketing plans must cater to the needs of your customers, their challenges and pain points. To create such a strategy, you need to know your customers thoroughly, identifying their obstacles and…

5 Key Email Tips for Xmas

Email marketing has evolved from being just a ‘batch blast’ marketing strategy; it has evolved to become one of the most effective marketing tools there is and one which requires careful planning too. It’s the holiday season again, and this is one of the most important parts of the year for digital marketers. Regular strategies used by email marketers throughout the year may not work during the holiday season. Therefore, there’s the need for novel tips for your email marketing blast, especially if you are looking to stay ahead of the competition. Below are five key tips to help boost your email marketing campaign. PLAN SMART AND PLAN EARLY Email marketers should endeavor to plan their marketing strategies long before the holidays as this will enable them to perfect their strategies and leave room for an overhaul if necessary. One aspect of planning which most persons seem to ignore is…

5 Ways to Upgrade your Social Media Strategy

On the average, 80 million photos get uploaded on Instagram daily, and this is why you must ensure your Instagram strategy stands out from the crowd. With an ever-increasing user growth and high brand engagement rates, it’s clear that Instagram is becoming an increasingly valuable social network for marketers in all industries. In this post, we will take a look at five ways to take your Instagram strategy from good to great. DEFINE YOUR VISUAL STYLE Instagram is a visual social network, and the first place to begin upgrading your strategy is upgrading your imagery, and every image you upload should be a part of a cohesive visual experience- maintaining consistency in style, composition and colour. Whether your brand is boundary-pushing, rugged, wholesome or family-focused. Your visual style is key to conveying what your brand stands for. This consistency ensures that when a photo appears in a fan’s feed, there’s…

5 Email marketing tips for SME’s

It is important you get your business to stick in the minds of your customers and running a compelling email marketing campaign is one of the best ways to go about this. In fact, the return on investment that comes from email marketing is significant, and 80% of professionals state that email marketing is the driving force behind customer acquisition and retention. Below are five email marketing tips for small businesses: HAVE AN EASY AND APPEALING SIGNUP To make your email marketing campaigns effective, you must get your clients to sign-up. Without these sign-ups, you will have to purchase emails from marketing firms or get recipients. It is best you encourage your website visitors to sign up for your emails. Ensure the signup button is visible and appeals to your visitors. KEEP YOUR EMAILS CLEAR AND PRECISE Your clients are busy people. Therefore you should ensure they are short and…

4 Sneaky Social media tactics you should avoid

Social media marketing is one of the most effective forms of marketing and while there are those who will stick to the rules of the game there are others who consciously or unconsciously may engage in unethical marketing strategies aimed at exploiting loopholes and trick clients to trick through and get increased metrics. Google has been combating such strategies for years, and Facebook recently introduced a News Feed Algorithm to reduce the amount of spam content. Below are four notable digital marketing tricks which every marketer should avoid. USE OF STATIC VIDEOS Generally, video content generates more response than any other on Facebook so it makes sense for businesses to consider how they can tap into videos themselves. With the increased use of videos, some marketers have found a trick which allows them to gain the to the advantage of a video without actually uploading a video content. Well, Facebook…

The Benefits of Consultancy

Whilst interning at CFM group I have noticed the importance of consultancy. The benefits and reach of consultancy can be exponential from a client’s rapport to a company’s reputation and even from a personal development view point. It seems to be when a company can achieve this component and successfully penetrate it; magic can happen. Here are five benefits of a marketing consultant: To help determine which marketing mediums will be most effect for your business To teach the critical elements of a good marketing message, suitable to your business Applying what you need to know for your marketing plan and how to execute it The use of Simple methods for reactivating old customers with innovative solutions Understanding where to place your advertising for maximum exposure As much as consultancy can be lucrative for business practice it must be tested, tracked and intricately planned. Knowledge and creativity is what makes…

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