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The Benefits of Consultancy

Whilst interning at CFM group I have noticed the importance of consultancy. The benefits and reach of consultancy can be exponential from a client’s rapport to a company’s reputation and even from a personal development view point. It seems to be when a company can achieve this component and successfully penetrate it; magic can happen. Here are five benefits of a marketing consultant: To help determine which marketing mediums will be most effect for your business To teach the critical elements of a good marketing message, suitable to your business Applying what you need to know for your marketing plan and how to execute it The use of Simple methods for reactivating old customers with innovative solutions Understanding where to place your advertising for maximum exposure As much as consultancy can be lucrative for business practice it must be tested, tracked and intricately planned. Knowledge and creativity is what makes…

Fake Likes, should I go with it?

This is probably the most common social media “cheat” out there that many have already (incorrectly) made use of.  The market for buying fake followers has exploded in the past few years, and is now a multi-million dollar industry. And unfortunately, there is a real-world use case for fakes. I personally was contacted by an agency not that far from Cambridge, offering me a guaranteed 1000 (!!!!) likes and follows per month for 12 months. When I asked if they would be local and genuine users..I never got a response back. There are many different opinions as to the importance of likes but let’s be honest.. the number of followers and Likes a page or person has does make a perceptive difference. I am a strong believer in genuine likes (hence potential clients and advocates of your brand) and I will explain why further below. The problem is that buying fakes can hurt…

3 Blogging ways to generate traffic

I am often asked by my clients who run a blog, of methods as to how they can create unique posts that will interest their customers but also generate traffic from new users. It is something, I myself also struggled with when I initially started my blog due to the thousands of active bloggers currently and the millions of potential subjects out there. Being able to identify the right topic can be quite tricky so why not have a thought about using some other methods to attract customers to your blogs. It is a known fact that you require awesome, engaging content on your website to compete for organic search traffic nowadays and that will still not necessarily rank you high in Google’s competitive search engine. So let’s have a look at how you can create intriguing SEO-friendly content with these alternative types of blogging. Make use of an Infographic Infographics are a…

Facebook Do’s and Don’ts (Infographic)

With Facebook having exploded over the past decade and people’s attitudes and behaviours online changing daily, it is difficult for users nowadays to grasp the unspoken rules of the social interactions within. Yet, there is a general agreed upon courtesy or etiquette for online communication which we you can apply to your online behaviour on the social networking site. Nevertheless, there is no such thing as hard and fast rules for spontaneous social interactions because they are ever-changing. So let us expertly guide you through the minefield of what is and what is not acceptable behaviour in the Facebook world. Have a look at our Do’s and Don;ts infographic below and let us know what you think or if you have also perhaps committed one of these errors below. Feel free to click on the images to see more of their websites, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send…

Choosing the right Digital Marketing agency !

Choosing the right social media marketing agency can have a significant impact on the way your brand is viewed and how successful your company evolves to become. As is often said, you rarely get a second chance to make a first impression – and for many potential customers today, social media is the easiest way to attract hat initial awareness. That is why it’s so important for you to take the time to find the right social media management company for your needs. Digital marketing has brought a revolution to advertising and is widely considered the most powerful source of delivering information to a vast number of audiences. It is not only on the rise but here to stay and is consequently critical to know and understand that digital marketing doesn’t just are relevant to your small business website.help but can add significant value to your business. However, choosing an agency can be difficult with the number of agencies…

How to make your Facebook Page more Popular

If , as most businesses out there, you are trying to harness the power of Facebook to market your business, then great content and engagement are just 2 small pieces of the puzzle. To really make the most of your presence on this popular social network, you need your business page to be popular and growing. Social media marketing is getting hotter with every passing day, and every online business is changing their strategy to be more active on social-media platform. There are a number of things you can do to promote your page increasing advertising, conversion campaigns and posting regularly but in an ever growing market on Facebook, it is crucial you have a clear goal and are aware of what you are seeking to get out of your page. This in turn will help you understand your audience better and assist you in writing targeted, high quality content to…

A simple guide to writing effective Tweets

There is a lot of advice and experts floating around on the internet about how to make best use of Twitter. If you’re running a business, starting a blog or simply using social media for the first time, it can seem overwhelming and a bit confusing. The fact that it can also be very time consuming is certainly an apprehensive factor to making use of it too. Fortunately, there are some simple, foolproof ways to make sure your tweets are fully optimized, especially when you’re sharing your personal or company content. In this guide, we cover the best steps we use at CFM Group to craft effective tweets, from wording to publication. Let’s have a look shall we? Type of tweet It’s a good idea to have a variety of tweets touching on a variety of subjects in your chosen industry. Offering something different keeps your followers interested and looking forward to…

How to use Instagram Search

Many often say to me that despite really enjoying Instagram as a photography app they do not necessarily understand the purpose of it in business sense. However, as mentioned in several previous blogs here, there is not a human that can deny its tremendous growth and popularity. and this is exactly what big brands are tapping into. Users only spend a specific amount of time looking at the daily images their “friends” upload and eventually subsequently drift off to the search or the explore button. Instagram places a big emphasis on searching and discovering your favourite content in order to also maximise the time spent on the network. There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans, and finding influencers to collaborate with can significantly increase your views and attract clicks to your content,…

5 Simple ways to Improve Video Engagement

Video marketing is undoubtedly on the rise and many studies are frequently published revealing its potential “power” and effect in future marketing campaigns for brands of all sizes. People love to watch video – research suggests that visual information is processed by the brain 60,000 times faster than text is! Every year, YouTube registers a 60 per cent increase in the number of hours that people spent watching video. Every single day, 100 million hours of video are watched on Facebook. So you want to make a video? Great. (We love them too – you can see one of our 1st videos here!) The challenge — with all creative content however is how to attract the maximum possible engagement and get noticed. Video has become increasingly central to all digital campaigns, across most platforms. With that in mind, here are some tips to ensure that your videos are viewed, produce…

Using Twitter for Lead Generation

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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