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Choosing the right Digital Marketing agency !

Choosing the right social media marketing agency can have a significant impact on the way your brand is viewed and how successful your company evolves to become. As is often said, you rarely get a second chance to make a first impression – and for many potential customers today, social media is the easiest way to attract hat initial awareness. That is why it’s so important for you to take the time to find the right social media management company for your needs. Digital marketing has brought a revolution to advertising and is widely considered the most powerful source of delivering information to a vast number of audiences. It is not only on the rise but here to stay and is consequently critical to know and understand that digital marketing doesn’t just are relevant to your small business website.help but can add significant value to your business. However, choosing an agency can be difficult with the number of agencies…

Start Ups Business costs (Infographic)

There’s more to starting a business than just office rental and desks. Especially in the early stages, startup costs require meticulous planning and careful accounting and investments decisions. Neglecting this process and relying on a flood of customers to keep the operation afloat can have significantly negative results for your business. We work with many start ups and SME’s locally and internationally as we have successfully managed to gain a positive reputation for our quick results and in depth knowledge of business practices. As such, we have decided to create a small infographic categorising the Top 5 Business costs the the majority of our clients seem to encounter. Conclusively, – providing it doesn’t restrict your business operations – keep your start-up costs to a minimum, or you’ll have pressure to generate more money quicker. It can take time for a new business to begin making regular sales, let alone turn a healthy profit.…

4 Tips to getting started on Social Media

New on Social Media ? Wondering how to create a plan for success? This article is made for you! As social media experts, we are highly aware of how confusing it could be when it comes to elaborating your social media strategy for the first time. However, establishing your online presence doesn’t have to be a daunting task. In this article, you’ll discover the four major steps to get started with social media marketing. #1: Identify your goals and audience This is the first thing you need start with. Write down all of your business goals and objectives  to build a future coherent and effective Social Media strategy. You  will then be able to choose the best Social Media to engage on. But first, this is what your SM plan should include : Define your online brand image: this is  all about identifying how you want people to perceive your business. Why don’t you…

3 Emerging Trends defining Social Media

Social media and subsequently social media marketing and advertising have growing hugely the last decade and are not showing any signs of decline. Indeed the opposite. This unprecedented growth has also brought about some inevitable  significant operational inefficiencies, missed opportunities and clouded visibility. Being transparent, optimising channels and teams and managing profiles consistently can be a huge challenge today and one many brands face daily. According to research, social advertising campaigns of all kinds are expected to grow to $50 billion in 2017 which clearly demonstrates the focus major brands and companies are showing to shifting buying trends on social media. And as user numbers are rising, so is the complexity of the digital landscape which these conglomerates need to operate in and effectively convert their audience into active fans and buyers. So let’s have a look at some of the latest trends and insights we have noticed through our daily work…

Snapchat “Ad Manager” now Available

Snapchat, as announced a few months ago, has officially launched its self-service ad-buying system, which was originally rolled out with 20 brands, including smaller players like online sneaker seller Goat, social app Mammoth Media and gift retailer Hollar. Called Snapchat Ad Manager, it is now available to all Business users in the U.S., the U.K., France, Germany, Australia and other countries for companies of all sizes, marking a significant update for a company and platform that so far only used to allow big brands to make use of its vast pool of users. Marketers of all stripes can buy the app’s vertical video ads, called Snap Ads, with an aim to drive app installs, garner branded long-form video views or prompt e-commerce click-throughs (swipe ups, in Snapchat lingo)to their website or ordering systems. Ad buyers will be able to manage video creative and first-party audience data—like email lists and mobile app IDs— and leverage the platform’s…

3 Easy Strategies to promote your Business on Facebook !

Almost every Company or Brand out there nowadays is (or at least should be) on Social Media. However, as Facebook was the 1st of its kind in this median, there are a number of companies that have simply “stuck-to-it” and choose to not advertise anywhere else. Whilst this may not necessarily be correct in most cases, it is however the norm (especially amongst businesses that were founded many a year ago and are struggling with aligning themselves to the digital evolution) for some and it is consequently crucial that they promote their page sufficiently, considering it being their only social advertising platform. Each and every page (literally) can grow in different ways, fashion and speed and off course knowing your audience is a key part to being able to adequately advertise yourself, products or services. Nonetheless, there are certain strategies we can all follow to a generic extent in order…

5 Benefits of Social Media for Business

Social Media is practically everywhere nowadays and has been a major player in the changes we have seen in the digital environment  that surrounds us. Not only has it given a voice (some also add confidence to the list) to billions of online users but also created significant opportunities that businesses can potentially exploit in their interest. It not only allows SMEs, Brands and Companies to communicate with their customer base but also market directly to them. All the information is now available (or almost all) out there so its up to companies to analyse the huge amounts of data generated daily by their customers in real-time. Every day 1.8 billion people log onto Facebook whilst there are also over 1.8 billion Likes.  What is more ,there are over 550 million tweets posted on a daily basis and Instagram has now grown to over 300 million daily users. It is hence perhaps more…

Top 3 Facebook trends to use !

It seems like every time there is a news update nowadays, Facebook is involved. Here at CFM Group, we understanding that it can be quite tricky following the latest trends and constantly being updated. We have hence chosen to create a brief post on the latest Trends we have noticed making an impact on Facebook. We have already noticed many big brands and companies making use of these trends to reach new audiences and set themselves apart from the crowd. So here are our Top 3 Facebook trends we strongly would advise to make use of in your company’s next  social media strategy: Facebook Live Facebook Live is available currently but only for verified Public Figures and verified Brand Pages using Mentions. Many may argue that this is now outdated as Instagram has offered the feature for a while. Nonetheless, Instagram does not offer the option to leave your Video on your “Wall” or Page…

Choosing the right goals for your SEO

SEO is vital to a successful online presence but before you begin your SEO campaign it’s important to set clear and realistic goals. Throughout a SEO campaign it’s easy to get side tracked or begin focusing on results that don’t align with your overall mission. This can be best avoided by setting proper goals before SEO efforts even begin. What follows are a few questions you should ask when developing your goals. Who is my audience? Your audience will depend on your industry but what’s important is that you set clear goals as to who your target demographic will be. Only by setting this goal up front can you track your progress and make sure you stay on track. You may dig into analytics later and realize that you aren’t hitting your targeted audience, knowing this you can adjust your campaign, but you’ll never know if you don’t set the…

Ad-blocking: Will Google follow?

Advertising can be annoying. This isn’t a secret and many internet users are so annoyed that they employ ad-blockers to rid themselves of the ads as much as they can. Web browsers are catching on to this trend and now Opera and Brave have built-in ad blocking. So, the question remains, will leading browser Google Chrome follow suite and build ad-blocking in as well? Google runs on advertising To answer this question very simply, no, Google will not be building in ad-blocking for Chrome. Google’s revenue stream absolutely depends on advertising. This means they would effectively be shooting themselves in the foot if they built an ad-blocking feature into the very popular Chrome browser. Google’s solution to ads Now, just because Google is not planning on integrating an ad-blocking solution doesn’t mean they don’t recognize that users are getting fed up with ads. Google is instead focusing on…

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