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How to makes Ads less Ad Like”

I am not entirely certain why (or how) but I have ended up strangely reading more than 60 articles on Facebook this week which is more than 70% of my total article consumption. This was not a conscious choice as I went about reading my daily marketing news, technology and Social media updates but is a clear demonstration of how prevalent the platform has nowadays become in our everyday lives, hence also polarising interest in Digital Marketing circles online. I often come across Ads on my Social Media that genuinely are way too “adversarial” to have the desired effect. Maintaining a positive relationships between your audience and ads is crucial nowadays but equally quite difficult to achieve without the necessary knowledge and skills. Sponsored content on media sites and Ads on Social Platforms such as Facebook or Instagram,  are becoming more pervasive and increasingly harder to spot. While there has…

Posts you cannot boost any longer on Facebook

As always, Facebook is constantly working on improving their platform and more importantly growing its revenue from their multiplicity of advertising options. Nonetheless, that constant evaluation of their platform also offer them insights as to the types of ads, promotions etc. that do not necessarily work as other. It is this research that has identified a variety of posts that Facebook believes are not as effective as they can be and are hence not permitting brands and companies to boost them any longer as they may have done in the past. Brands will no longer be able to convert Page posts like profile picture changes and place recommendations or profile pictures into ads any longer for example. Facebook announced, on Thursday the 24th of August, that it is curtailing the types of organic posts that Pages can convert into ads as it looks as they aim to make their ads more precise and…

Easter 2017 – The Best & Worst Ads

Happy Easter everyone ! As a National Bank Holiday in the UK and many other countries in the world, I thought  I would post a slightly ..lighter article today…and what better a topic to discuss than this years’ Easter ads and campaigns across all advertising platforms. Retail spending was expected to sales of over £4 billion – almost 3 times more than last years sales –  over the Easter weekend in the United Kingdom and brands were working overtime to “cash in” over the festive period. So let’s have a look at the Best and Worst of this years’ Easter marketing and the creative emotional efforts that triggered our buying decisions. The Best Cadbury’s Egg Hunt Cadbury’s launched its Great British Egg Hunt on April the 14th in partnership with the National Trust and National Trust for Scotland. The festive promotional campaign, invited families to join various egg hunts across the…

Business Advertising .. Facebook or Twitter ?

When working with social media, your best bet is to always to use basic social media principles. This allows you to create organic followers that are actually interested in your business. Once a business is successful at developing a solid base of followers they may begin to think about advertising. But where are your advertising “pounds” or “dollars” going the furthest, Facebook or Twitter? Let’s take a look at each platform and see what each has to offer in terms of advertising. Facebook has incredible reach and a great UI Facebook has a number of advantages and the incredible reach that can be achieved ranks among the top. When you advertise on Facebook, you know you can reach an incredible amount of people and you can set up the campaign so that only your target demographics are targeted. This is an very useful component and Facebook has a very user…

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