Gone are the days when buyers had to open newspapers to look for properties for sale or look up names of real estate agents in a phonebook. Today, buyers are going online to search for houses they can call their own.
Therefore, social media has emerged as a wonderful marketing tool for businesses and listings. And while any realtor can open a Facebook or Instagram account, but learning how to use these tools in the right manner is another kettle of fish. Below are five great ways for real estate agents or investors to market on social media.
- POST PHOTOS ON INSTAGRAM TO GENERATE LEADS
Instagram is considered as the perfect social media platform for realtors, and you don’t need to be a rocket scientist to know why. There are over 700 million users on Instagram who use the “like” button on images about 4.2 billion times in a day.
Instagram is also very user-friendly and can be accessed on mobile devices like smart phones and tablets, so you know why it results in higher levels of engagement- resulting in increased views, brand strengthening, and increased conversion.
In creating listings on Instagram, realtors should remember that photos tell the story, so it’s important to post beautiful images. The use of professional photography would go a long way too but when doing it yourself, only use filters that make the subject look natural.
- HAVE AN ACTIVE FACEBOOK ACCOUNT
No doubt, Facebook is the king of social media, and with over 2 billion users worldwide, it’s easy to understand why.
Setting up a Facebook account is only a part of the story. How do you share content on Facebook to create the needed impact?
When uploading posts on Facebook, the 80/20 rule should shine through. 80% of the posts should be customer focused while 20% of the posts should be about the business. It also helps the cause of the agents to post about happenings in their community like local charity events, school-related activities or even changes in the price of gas. This community-mindedness positions the business as not just another seller but as a thought leader.
- TWEET TO PROMOTE LISTINGS
Twitter may not be as widely used as Facebook, but it’s another platform real estate agents should consider doing their business on. The challenge though is crafting a Twitter timeline that resonates well with buyers and aids in lead generation.
The volume of tweets will bolster a realtor’s exposure and the more tweets they send out; the more leads can be generated. In addition to sharing listings, there are other relevant information which they can post on their twitter timeline like advice on moving and tips on staging and upgrading homes.
Twitter is also a wonderful platform to connect with local businesses, brand influencers, and locals who will quickly recognize their brand.
Hashtags are also very important as people use them to search for particular topics on Twitter. Real estate agents should consider using geographical-specific hashtags to target the market in their geographical location.
- USE MORE VIDEOS AND PHOTOS IN YOUR POSTS
Sharing images and videos on your social media timeline increases the level of engagement of your real estate sales. The good news is that it is easy to incorporate photos and videos to your social media sites with the number of tutorials which are readily available.
- MEASURE SOCIAL MEDIA METRICS
Finally, real estate agents should identify and track their social media metrics to see how their campaign is performing. This insight will give them a better understanding of what strategies are working. Metrics like the number of “likes” per share, number of followers and extent of engagement can guide real estate agents towards what they ought to do with their social media campaigns.
Have you used any other techniques that work for you? We’d love to hear them !
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