Social media has evolved so rapidly it has practically become a core part of our daily lives. It’s the source of our news, monitoring our public profiles and businesses, and storing millions worth of data. What would we possibly do if it was to all end? It has become a huge marketing platform for many companies and businesses due to the assurance of mass outreach and many have taken this opportunity while others are barely using it.
A client actually posed the questions to CFM Group the other day: “If you own a restaurant and don’t have a social media account, how do people even know you exist?” Long gone are the days of word-of-mouth recommendations. If I can’t get you on Twitter or Facebook, how will I get reviews from people who have been there? How will I know about a new gourmet in the menu? Sure a chalkboard is nice, but not enough. Not anymore.
The Future Is Now
Judging by the trends and digital evolution, it is safe to say the Internet of ..things is here to stay..and so is Facebook ! Of late, numerous consumers from all over the world have shifted to using mediums, such as Twitter to choose destinations. This is probably due to the convenience of having all the information in one easily accessible spot. This is not only great for the client but also the restaurant as well. As there is no better way to engage with your clientele. Adding social media is an assured and promising marketing strategy that can guarantee publicity and awareness if managed correctly. How, you may ask?
Compliments To The Chef
Facebook, Instagram, and Twitter are a great way to showcase your latest updated menu. This is particularly easy for restaurants as you already have employees such as waiters, bartenders, and hosts who can be brand ambassadors for your business. In this case, you need to think as the client and what they are looking for in your restaurant. Create that aura in your account, be it a casual, friendly and a neighbourly tone or a formal, business environment.
What appeals to the eyes is what will attract people to your restaurant. All of these social media channels have a provision for visual satisfaction. Harness this by posting daily lip-smacking snaps of your chef’s latest dish. A little subtle definition of what the meal is never hurt anyone. With the most shared photos online, you are surely in business.
Once in a while, maybe when designing a new menu, have offers that no one can resist. Offers are shared fastest online, and everyone loves a great meal at an affordable price. Even more than that, a free one with the purchase of one. Two for one offers, trend online like no one’s business. Be sure to keep them coming with surprises as such.
Be careful, though. Yes, social media can be your backbone, and is also can be your downfall. With tweets, photos and videos going viral every day, you are one strand of hair away from an online roast. Use these applications to monitor your reputation just as much as awareness. Provide resolutions to complaints and discounts to poor services (which should really not exist).
Nonetheless, with social media use spiking to up to 100% increase per year, any restaurant owner will see it wise to invest in using tech as an easy way out.