Top Benefits of Social Media Marketing
Social

Top Benefits of Social Media Marketing

Several entrepreneurs agree that social…

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4 Unethical Growth tactics
Marketing

4 Unethical Growth tactics

4 Unethical Growth Tactics Entrepreneurs…

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5 Crucial Web Design Tips
Digital

5 Crucial Web Design Tips

A websites style and design…

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SEO Tips to Improve your E-Commerce site !

If you thought attracting customers to your brick-and-mortar store is a challenge, getting customers to find your online store can be even more difficult. With an increasing number of e-commerce websites competing for the attention of shoppers with similar products, you need to make sure that your online store stands out. That’s where SEO comes in. Let’s take a look at some very useful tips that could improve your website and subsequently increase sales ! These tips will give your e-commerce site the boost it needs to stay competitive. Maintain a clean structure It’s very important to pay attention to both internal and external link building. Use internal links to direct users to the appropriate content and make absolutely sure that there are no broken links. This is truly vital to ensure that Google indexes your site properly. Your structure considerations should also include clean URLs. URLs should be easy to…

5 Simple ways to Improve Video Engagement

Video marketing is undoubtedly on the rise and many studies are frequently published revealing its potential “power” and effect in future marketing campaigns for brands of all sizes. People love to watch video – research suggests that visual information is processed by the brain 60,000 times faster than text is! Every year, YouTube registers a 60 per cent increase in the number of hours that people spent watching video. Every single day, 100 million hours of video are watched on Facebook. So you want to make a video? Great. (We love them too – you can see one of our 1st videos here!) The challenge — with all creative content however is how to attract the maximum possible engagement and get noticed. Video has become increasingly central to all digital campaigns, across most platforms. With that in mind, here are some tips to ensure that your videos are viewed, produce…

Brand new Offices in Salonica, Greece

The team at CFM Group is growing once again with the addition of Anastasia Kakagianni as a Business Development Director based in our Brand new offices in Thessaloniki, Greece. Ana will be fulfilling a varied role working alongside our existing content marketers and providing high-quality copywriting and social media management for our clients in Greece whilst also assisting with sales and business development through our new offices. She joins the team having worked as a freelance copywriter and digital marketer for a host of clients in the UK, the USA and Australia over the past three years and is highly qualified within the sector having completed Seneca Colleges’ Creative Advertising Program and achieving a BA Hons degree in Communication Studies from York University. She also holds a Google Adwords Certification as of 2015 and is expected to complete her “Instagram & Social Media With Purpose” course provided by Dean Street Society. Nick Kalavas, Founder of CFM…

Using Twitter for Lead Generation

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Snapchat “Ad Manager” now Available

Snapchat, as announced a few months ago, has officially launched its self-service ad-buying system, which was originally rolled out with 20 brands, including smaller players like online sneaker seller Goat, social app Mammoth Media and gift retailer Hollar. Called Snapchat Ad Manager, it is now available to all Business users in the U.S., the U.K., France, Germany, Australia and other countries for companies of all sizes, marking a significant update for a company and platform that so far only used to allow big brands to make use of its vast pool of users. Marketers of all stripes can buy the app’s vertical video ads, called Snap Ads, with an aim to drive app installs, garner branded long-form video views or prompt e-commerce click-throughs (swipe ups, in Snapchat lingo)to their website or ordering systems. Ad buyers will be able to manage video creative and first-party audience data—like email lists and mobile app IDs— and leverage the platform’s…

AdWords Training – The 3 Best resources

Google AdWords is a pay-per-click advertising service which allows you to advertise in Google’s search results. It has the huge benefit of allowing you to reach people at the exact moment they are searching for something. Organic traffic and SEO (Search Optimisation) can sometimes put you in front of the right people at the right time, but it’s not always that easy and nobody can really guarantee the results you wish. You might be on the first page one day, and then vanish the next. To be honest, you will probably struggle to get on the 1st page in the first place and even 1 day would be a success. Not in terms of actual results and leads though. Advertising with AdWords on the other hands can and will put you on the first page instantly if done correctly. It’s a unique way to reach your customers and can easily generate sales and…

UK Elections & Social Media

Direct Political campaigning and advertising on radio and television is banned in the UK but nonetheless, that does not prohibit parties from advertising their general election candidacy campaign on social media. Parties -as with all previous elections the past decade – are placing paid-for political adverts and campaign videos on social media to attract a potential audience of millions. The videos – some of which have been attacked for their negative campaign messages – are not regulated by the broadcast regulators Ofcom and the Advertising Standards Authority and hence can sometimes create unrealistic expectations or perceptions of ones ideas or plans. Let’s not forget, that Labour MP’s and insiders who worked for former party leader Ed Miliband insisted that the 2015 UK general election was won and lost on Facebook. When Labour were focusing on attracting an building a team of followers with similar ideas, the Conservatives were quietly using their substantially larger digital “pot” to carefully…

4 Signs you need Social Media help

It’s a regular misconception to believe anyone can run a social media page or create a Likes campaign for your company. The truth is, YES, anyone can. But can they do it successfully? In a world where we are all on social media with individual accounts as well as pages or groups sometimes, it is easy to understand why many CEO or StartUps avoid outsourcing their Social Media. However, when it comes down to make valuable use of it in a beneficial manner for your company and have grown to a point where your following and fans demand regular feedback and content from you, it might be time to re-evaluate your initial thoughts. Here are 4 signs you need to watch for: Not sure which channels to use Everyone is on Facebook, the majority of people are on Twitter. But have you considered LinkedIn, Google + or Pinterest? They are…

5 Steps to handle Social Media complaints

The “Rise of the Social Media Complainer” (or moaner) as we like to call it in the office, is clearly evident for all to see with astonishing results sometimes. Who can forget the astonishing story of the Twitter user who gained instant notoriety but more importantly loads of free pizza (for a year) by effectively forcing Three and O2 to start a social media war with each other. Social media has changed the relationship between brands and their fans dramatically. Today customers increasingly expect companies to quickly answer questions and queries via social networks such as Facebook or Twitter. What is more, it is now considered common practices for users to leave a review or complaint on TripAdvisor, Yell and recently Facebook reviews. Customer service nowadays has become quickly responsive and open for anyone to see. Customers expect a speedy, effective and empathetic resolution to their complaints and companies need to be…

Start Up Business Costs

We work with many start ups and SME’s locally and internationally as we have successfully managed to gain a positive reputation for our quick results and in depth knowledge of business practices. As such, we have decided to create a small infographic categorising the Top 5 Business costs the the majority of our clients seem to encounter.

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