Top Benefits of Social Media Marketing
Social

Top Benefits of Social Media Marketing

Several entrepreneurs agree that social…

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4 Unethical Growth tactics
Marketing

4 Unethical Growth tactics

4 Unethical Growth Tactics Entrepreneurs…

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5 Crucial Web Design Tips
Digital

5 Crucial Web Design Tips

A websites style and design…

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6 Skills you need to master Social Media

Social Media managers can tell: their job is constantly in flux. Switching between multiple hats is now part of their routine, from marketing to customer services to sales. Consequently, this diversity of tasks requires to mastering an assortment of different skills! However, what ever the type of skills you need to develop, be conscious that they might take time and effort to master. Some of them can be technical such as programming and copywriting, while others might be already part of your personality traits and easy to exploit (let’s say… being organised!). As an expert social media company in the industry, we have identified 6 skills that can be trained and that are essential to the success of any social media manager. #Creative As you probably know, social media constantly involves visuals, mostly since posts with images get 84% more clicks through! Therefore, having an eye for creativity can be very…

3 Content Ideas to Drive Engagement

Looking for a way to publish efficient content and improve engagement?  Brilliant! With an exponential number of consumers desiring to connect and engage with their favorite brands, getting a creative and attractive content is the key to keep them interacting on your pages. But how are you going to improve your social media strategy? The good news is, this article will provide you amazing social media content ideas that will actually encourage likes, shares, comments, and clicks on your post. Based on our experience and expertise, we have selected three relevant tips that will make your posts beautiful and enticing. #1 Enhance your Blog Posts Blogs are highly efficient to showcasing your knowledge and sharing advice. Ranked as the 5th most trusted source for accurate information, blogs will allow you to positioning your brand as a leader and an expert in your industry.  You will be able to provide expert solutions to your audience’s problems. An easy way…

What is Website Maintenance&Do you need it

In the not so distant past, the majority of businesses usually had a basic html websites that was however quite tricky to update and hence required the assistance of someone to keep it updated without having to replace it everytime. Nonetheless, things nowadays have changed. As search engine optimization became more well known and part of every business marketing strategy,  website maintenance became key to the process.  Frequently updating web page content and keyword information was crucial to encourage search engines to return to your site and look favorably on your optimization work. As the economy started to change,  keeping a fresh website became crucial to staying in business. As systems such as CMS and Wordpress evolved, it rapidly (and mistakenly) started becoming evident that web maintenance might not be a requirement in the future. Nonetheless, due to the constant progression of digital technology such as apps, social media and E-store…

How to Use Facebook Search

How many of you were aware that you can search on Facebook? Not your friends name or profile..you can literally search People who liked a page, hashtags, pages and much more to help you get a better understanding of your competitors work, search potential clients and seek pages you find interesting. Even though Twitter has a specifically set, advance Search bar, Facebook does not offer anything other than the “Search Facebook” bar in the top left hand corner. So can Facebook assist you in reaching  your social media marketing goals and if so, how ? I personally extensively use the Facebook search and was also a keen user of the “Facebook Graph” or “Graph Search” as I used to call it which was rolled out a few years back by Facebook and launched in the US. I specifically remember reading a variety of very interesting articles on its potential use and was quite…

Social Media Statistics

It is well known that nothing goes “amiss” on the internet –  every click, every view and every sign-up is recorded somewhere. This can provide an enormous amount of information and insight to companies or brands looking to engage their customers and hence keeping a close eye on the above can be tremendously useful. We often come across a variety of information, not always interesting on our daily social media “cruising” and hence have chosen to create the following “Stats Infographic” to demonstrate the most interesting ones in our view. Sources: Wordstream , Expanded Ramblings, Hubspot , Blog Bufferapp , Brand Watch  If you are still perhaps wondering what the above represent (that would be a bit worrying), we have chosen to demonstrate what we believe are the most fascinating, interesting and mind boggling facts on Social Media, focusing on Facebook, Twitter, Instagram and LinkedIn. So, we hope that our Infographic with some of the best weird, wonderful and interesting…

5 common mistakes on Social Media

If you’re starting a business, a blog, or simply discovering the use of social media, it probably seems confusing and overwhelming. However, social networks are excellent tools for your business to be successful and that’s why you need to know exactly how to use them. Mostly, you have to know how to avoid mistakes that could cost you a lot. At CFM Group, we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at the main mistakes we usually notice on social media and how to fix them. 1. An incomplete profile This is the first mistake you can make, but the good news is: you can easily improve it! It is essential for your business or brand to have a page on which your readers will find all of the information they are looking for. Indeed, there is nothing…

Simple steps to Improve your Landing Page

Optimizing a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page. Chances are, if there’s an under-optimized page on your site, your landing page is it. Yet many users’ first impressions are based predominantly on this page.  Not sure which parts of your landing page to optimize first? Let’s have a look at some of the key elements that can make a quick difference for your and your business or brand. I have added some tips below which will help you not only increase the look of your homepage, but also increase increase visibility and consequently potentially also conversion. Be aware of your goals Firstly – and perhaps most importantly – it is crucial to know what you are looking to get out of your website and hence your landing page. Providing an easy to navigate and user friendly menu is very important but if you have not got set goals and…

Can Apprenticeships help SME’s?

If you are an employer or an owner of a brand new start up or SME, you have probably considered the pros and cons of employing an apprentice to assist you in your business. This is something you are not alone in, as there are 1000s of companies across the UK, from retail giants such as ASDA and Boots to small independent bakers that have taken on apprentices and seen the real benefits that they can provide. As an active and proud member of the Anglia Ruskin University Graduate Alumni, I work closely with Apprentice for at least 1 month a year. It was initially conceived as a way of giving back to the university that assisted me – partly – in getting where I am and I also concluded that there were many benefits after the first attempt. I may now employ a number of staff in Greece, Cyprus and Cambridge,…

LinkedIn Group Marketing for your Business !

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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