10 Companies that Use Chatbots..
Social

10 Companies that Use Chatbots..

.. to enhance Customer Experience!…

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New “Family Focused” Facebook feed
Social

New “Family Focused” Facebook feed

Facebook announced a major update…

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Pinterest For Your Business

You will have probably heard of it but have never considered using it for your business! In this case, this article might be your chance to think about it more. Pinterest, a social network that focuses on the power of images, is getting more and more popularity. And for this reason, your business could benefit from it. However, since this network is so different from its counterparts (Twitter, Facebook, Instagram),  you need to get familiar with its rules and best practices. Have a look at this infographic (below) to discover the strengths of Pinterest for your Business. Feel free to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Should you Develop a Mobile App for Your Business ?

Did you know that 68% of companies have integrated mobile marketing in their strategy ? Or that  80% of internet users own a smartphone ? Mobile apps are the best way to keep your customer engaged with your products. For this reason, businesses are now using them to provide the best customer experience but also to develop a real competitive advantage. However, are mobile apps necessary for each and every business? And mostly, does your business need one ? As social media and digital marketing experts, we tried to give you some useful tips to answer your questions. Read on to find out! 1) First step: ask yourself the right questions Who is your target audience ? Who are the people you are targeting as potential customers ? Are they connected? Do they use smartphones ? If the answers are yes, then your audience is a perfect fit for an app! This could…

Cross-post Instagram Stories to Facebook

Facebook has recently been making some significant changes with an aim of becoming a more evident, cross-platform player. It’s all down to a new capability that allows users to cross-post an Instagram story to their Facebook profile. Simply put, you can now send your videos to both platforms with a single post. As of yet the feature only works in one direction, Instagram to Facebook. However, Facebook has said it has ‘not ruled out’ a Facebook Story that can be cross-posted onto Instagram. This is an update that could potentially cause quite a stir on social media and have enormous implications and advantages for Business users. It will allow companies to make much better use of their Instagram stories by also promoting them on their Facebook page, an option previously not available. This is not in a Test or Trial stage (that is what was happening the past month in…

Twitter testing 280 characters tweets

(-1 Character)… But I need that emoji to show just how frustrated I am about the ending of the Dark Knight Rises! We’ve all be in a similar position, whereby we have to grudgingly go back and edit out words and re-phrase what we are trying to say due to the 140 character limit on Twitter. However all this could be changing as Twitter is currently conducting a trial that will double its character count – from the default of 140 to 280. Its not available for every user just yet as it is currently only in trial version by Twitter. Nonetheless, a number of tech savvy individuals have already discovered a workaround to get longer tweets a little earlier. Follow the simple steps below if your interested in increasing your character count to 280: Download Tampermonkey for your browser: Chrome webstore link Visit this Github repository, click the “raw” button, then tell tampermonkey to…

Opening up a restaurant (Infographic)

Starting your own business can be a daunting experience especially when you have never done so before and have limited funding or expertise in the industry. There are a number of factors that need to be carefully studied prior to any decision being made even at the initial stages of choosing a location. A good restaurant owner, will identify a niche in the market and attempt to exploit that niche to their best advantage whilst providing high quality. This is the tactic I have used with may of my clients who often approach me to identify suitable locations for their next ventures. A prime example would be Ginos Dial a Pizza which only started 3 years a go with 1 branch and has now expanded to 4 (on to the 5th by the end of the year with  the addition of Wolverhampton) but also Salathong, who were successful in Cambridge…

Why you need a better Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. Why do you need a visual content strategy if you already have a content marketing strategy for your business or brand though? Well, one could find a number of reasons. For example, according to CMI, only 32% of B2B marketers have a documented content marketing strategy and 51% of these marketers say that creating a visual content is a priority that they will focus on the following year. Video and Visual marketing in general is becoming a more and more prevalent trend in nowadays marketing so let’s have a look at some of the reasons why you should also consider why you may need a better visual content strategy in our Infographic below. If you have any thoughts or additional tips, join in the conversation in the comments section, subscribe to our blog for free, or simply click here to arrange…

Fake Likes, should I go with it?

This is probably the most common social media “cheat” out there that many have already (incorrectly) made use of.  The market for buying fake followers has exploded in the past few years, and is now a multi-million dollar industry. And unfortunately, there is a real-world use case for fakes. I personally was contacted by an agency not that far from Cambridge, offering me a guaranteed 1000 (!!!!) likes and follows per month for 12 months. When I asked if they would be local and genuine users..I never got a response back. There are many different opinions as to the importance of likes but let’s be honest.. the number of followers and Likes a page or person has does make a perceptive difference. I am a strong believer in genuine likes (hence potential clients and advocates of your brand) and I will explain why further below. The problem is that buying fakes can hurt…

Diary of an Intern – My 1st Week

As I headed to the train station in Cambridge and on my way for my 1st day of helping at CFM Group as a Social Media and Digital Marketing intern, I was feeling just about every feeling there is to feel. Excitement, shyness, willingness to learn, apprehension, eagerness, uncertainty – they were all there, and that was just the tip of the emotional iceberg. I actually struggled sleeping the previous night..However, I was determined (and still am) to learn as much as I can about Digital Marketing in order to identify my strengths and weaknesses but also whether it is an industry I would like to work in, in the future. What is an internship? Simplified, it is an opportunity that companies offer students, in order for them to gain work experience in the field of their interest. I was often advised to take up an internship and also several times heard of…

The Ultimate Newbies Guide to Blogging

Blogging is an essential part of marketing for any business nowadays. However, the are increasingly a number of individual who are now active and outspoken bloggers on a variety of issues and industries spanning from health and fitness to marketing and social media tips. So let’s have a look at some basic tips and steps one can take to start their own blog. If you have any thoughts or additional tips, join in the conversation in the comments section, subscribe to our blog for free, or simply click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

LinkedIn Algorithm – How does it Work?

It used to be that you only add the contacts that perhaps can offer you something in terms of employment or people you have worked but I strongly  advise my clients against that practice nowadays. LinkedIn is all about networking and one of its most powerful tools is the connections one is able to make with other professionals of a variety of industries as well as the relationship he maintains and builds with them through his posts, articles and other interaction. So one might argue, “ok then, I might as well add as many contacts as possible to maximise the views of my posts or content in general. The more the contacts I have, the more the likelihood of my articles being seen by a greater audience. Well, it is not exactly that simple. Having spent quite a significant time studying and analysing some of the documentation put out by…

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