5 common mistakes on Social Media

If you’re starting a business, a blog, or simply discovering the use of social media, it probably seems confusing and overwhelming. However, social networks are excellent tools for your business to be successful and that’s why you need to know exactly how to use them. Mostly, you have to know how to avoid mistakes that could cost you a lot. At CFM Group, we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at the main mistakes we usually notice on social media and how to fix them. 1. An incomplete profile This is the first mistake you can make, but the good news is: you can easily improve it! It is essential for your business or brand to have a page on which your readers will find all of the information they are looking for. Indeed, there is nothing…

Simple steps to Improve your Landing Page

Optimizing a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page. Chances are, if there’s an under-optimized page on your site, your landing page is it. Yet many users’ first impressions are based predominantly on this page.  Not sure which parts of your landing page to optimize first? Let’s have a look at some of the key elements that can make a quick difference for your and your business or brand. I have added some tips below which will help you not only increase the look of your homepage, but also increase increase visibility and consequently potentially also conversion. Be aware of your goals Firstly – and perhaps most importantly – it is crucial to know what you are looking to get out of your website and hence your landing page. Providing an easy to navigate and user friendly menu is very important but if you have not got set goals and…

Can Apprenticeships help SME’s?

If you are an employer or an owner of a brand new start up or SME, you have probably considered the pros and cons of employing an apprentice to assist you in your business. This is something you are not alone in, as there are 1000s of companies across the UK, from retail giants such as ASDA and Boots to small independent bakers that have taken on apprentices and seen the real benefits that they can provide. As an active and proud member of the Anglia Ruskin University Graduate Alumni, I work closely with Apprentice for at least 1 month a year. It was initially conceived as a way of giving back to the university that assisted me – partly – in getting where I am and I also concluded that there were many benefits after the first attempt. I may now employ a number of staff in Greece, Cyprus and Cambridge,…

6 Tips to Grow your Personal Brand

Whether you are self-employed or work for a company, one of the most crucial aspects of business is your personal branding. If you are seeking to be successful, it is vital to understand how to effectively and accurately promote yourself and your ‘brand.’ Launching your own brand is always exciting, but at the same time, it can equally be very challenging. Here at CFM Group we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at some of the elements we found very useful and effective that will assist you in organising the multifaceted issues you will face when seeking the “Road to Self Stardom”. Be yourself, be authentic  Your brand is the externalization of your actual identity and people will see that. Pretending or copying others will not serve your purpose as it is vital to convey the…

Apprentice Month at CFM Group

We are pleased to announce the extension of our Partnership with Anglia Ruskin Alumni and happy to welcome Lola Feldman to our team at CFM Group ! It has now been a week since Lola resumed her apprenticeship as a Digital Marketing Apprentice. Lola is very new to marketing and hence her main focus for the moment is to get to grips with all types of marketing, like learning about Social Media, Analytics, Content Marketing and more which she is really excited about. This social media and digital marketing apprenticeship involves using communication and creative writing skills to engage with people online.  It’s an apprenticeship based around how companies use Social Media and digital technologies to market their business. We work with a number of companies in a variety of industries as well as clients’ marketing departments directly meaning that Lola could be working on just one product or business or for a whole host depending on the day.  This…

Germany votes for Law to Fine Social Media firms

Hate speech on Social media is becoming a more and more prevalent issue with sometimes devastating effects if not spotted accurately or deleted in time. The German parliament on Friday the 30th of July 2017, officially passed a law that could impose sharp fines on social media companies that fail to spot and delete Hate Speech from their social media platforms. Under the new “Network Enforcement Act” companies such as Facebook, Twitter, and others could face fines of up to €50 million ($57 million) for failing to remove hate speech from their platforms. The majority of German MPs voted in favour of the “Netzwerkdurchsetzungsgesetz” also commonly know as the “Facebook Law” after months of deliberationto better tackle hate speech online and partucularly on social media platforms where the majority of users nowadays spend their time online. In a statement, Facebook noted they fully shared the vision and goal of the German government in…

5 Best Places to find FREE Images Online

Good quality images are an integral part of not only a good website or blog but also a social media campaign and generic online behaviour.  But finding images to use can sometimes be difficult and very time consuming. Your options are to take the photos yourself, buy images from a photographer or stock image site or to find images that are free and available for use online. That is exactly what I have chosen to write today’s blog about as I am often asked how I source so many images for clients. I do purchase a large number of images but do occasionally also use some free stock sites I have discovered myself throughout the years. There are a variety of places where you can find free photos that are available for public use most of which fall under the creative commons license (just make sure you attribute properly) or are old enough that the photos have returned…

3 Emerging Trends defining Social Media

Social media and subsequently social media marketing and advertising have growing hugely the last decade and are not showing any signs of decline. Indeed the opposite. This unprecedented growth has also brought about some inevitable  significant operational inefficiencies, missed opportunities and clouded visibility. Being transparent, optimising channels and teams and managing profiles consistently can be a huge challenge today and one many brands face daily. According to research, social advertising campaigns of all kinds are expected to grow to $50 billion in 2017 which clearly demonstrates the focus major brands and companies are showing to shifting buying trends on social media. And as user numbers are rising, so is the complexity of the digital landscape which these conglomerates need to operate in and effectively convert their audience into active fans and buyers. So let’s have a look at some of the latest trends and insights we have noticed through our daily work…

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