From structure to cash flow to Human resource management and IT, the art of getting a new business off the ground is a hard one to master, but new entrepreneurs will benefit from these 10 start-up steps. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Compared to other, other types of content, webinars empowers marketers with the power to connect with their audiences in a personal and more engaging way. A firm favorite amongst B2B marketers, webinars are often said to be a top source for leads and recommended for all aspects of the customer journey. The big question is how to keep people engaged. According to studies in GoToWebinar’s 2017 Big Book of Webinar Stats, just about 40% of marketing webinars are making use of this features. Lots of opportunities exist for marketers to increase webinars beyond a few slides and a speaker in other to engage audiences on a much deeper level. Preparation is paramount As we all know, failing to prepare is preparing to fail – but planning is the primary key to a successful webinar! Make sure to get ahead of the technology and test run all the equipment before the…

While there is no one right way to use the platform, success leaves us clues. That is why we’ve come up with 3 easy strategies to help you get the most out of your Twitter marketing efforts. Have a look at our infographic below: Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

According to psychologist Robert Cialdini, Professor Emeritus of Psychology at Arizona State University, the key to persuasion is as much about timing as it is about the message itself. He describes this idea as “pre-suasion”, which is also the title of his new book. The text builds on his pioneering text influence which was released in 1984 and sold 3 million copies across the world. In the book, he laid out the six key principles of influence. The first tenet “reciprocity” is the idea that people return a favor that’s why retailers give out free samples and “commitment and consistency” suggests that we are more likely to follow through with an idea if we agree to it aloud or in writing. The third tenet is “social proof” which suggests that most of us are likely to repeat the actions of others, followed by “authority: which describes our leaning to obey…

Mobile influencer platform Jet8 is set to launch a token J8T to the public. According to Jet8, taking the company public via an initial coin offering (ICO), is part of a strategy to make its platform more accessible outside of its current operational markets of Southeast Asia and South Africa. Jet8 connects brands, influencers and consumers by tracking content which influenced then linking social analytics to a digital token system, allowing micro influencers earn from brands. According to Jet8, they have worked with major brands like Coca Cola, Nestle, Avon, Danone, Friesland Campina, Unilever, P & G, Heinz and Indofoods to compensate users for social influence. The ICO is expected to act as an extension of its original token platform which also works using blockchain technology. According to the announcement, Jet8 capped the public token sale at US$36 million, with 30% allocated for public sale at US$.10 per Jet8. The…

When it comes to marketing—is digital really the new traditional? What do you think? That’s a long-standing debate that has marketers on both fronts defending the merits of each. Have a look at our Infographic below analysing the Top 4 Benefits for each and tell us what you think. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

The Super Bowl is always a massive opportunity for companies to put their brand out there and in this year’s Super Bowl several companies did just that. In this article, we will be taking a look at every ad which ran during this year’s Super Bowl. Amazon “Alexa Loses Her Voice” by Lucky Generals The first Super Bowl spot was clinched by Amazon’s UK agency Lucky General’s which ran a 90-second monster featuring celebrities like Cardi B, Gordon Ramsay, Anthony Hopkins and Rebel Wilson as emergency replacements for Alexa who has gone quiet. Amazon Prime “Tom Clancy’s Jack Ryan” The tug of war between Netflix and Amazon Prime rages on with the latter pushing out its first Super Bowl commercial. This 60-second slot showcases “Tom Clancy’s Jack Ryan”-an action/thriller adapted from the popular book. It will be available for members on Labor Day. Avocados From Mexico by GSD&M Avocados From…

During a recent press release, Amazon explained how advertising had become a “key contributor” to its business as this present offer appears to be “extremely valuable” to both customers and brands. Presenting its business result for the fourth quarter, Amazon showed how they were able to generate up to 60% profits on mostly its ad business but also includes co-branded credit card agreements to $1.7bn. In the previous quarter, the growth   rate in ‘other’ revenue was 58%. Amazon CFO Brian Olsavsky Speaking on a call with investors stated that the rise in its ad business is considered a critical line in for brands and agencies into the e-commerce marketing line. Amazon’s ad business is another form of digital advertising that stretches way beyond search and social He further went on to explain that their strategy is to ensure that customers experience additive in the ad process.  “We want our customers…

For those of you who thought Instagram was going to stop copying Snapchat features in 2018, here’s a surprise for you. Now, Instagram is reportedly trying out a new app feature — one that has already been in existence in Snapchat — the feature that notifies a user when someone’s taken a screenshot or screen recording of your stories. Tech news site WABetaInfo stated that Instagram is trying out this new feature, but only “in-house”. The tech website had earlier reported on Instagram testing a new word-focused tool called “Text” which can be used in the app’s stories section. According to WABetaInfo, a unique icon will appear next to a person’s name if they take a screenshot or recording of your story. Sure, it is a replica of Snapchat’s exacts same, but at least it’ll help you find out who is stalking you and also being creepy about it. At…

Some may think that traditional marketing is a thing of the past for most industries. Consequently in order to save money and at the same time build strong brand awareness in other to increase sales may seem impossible, but the solutions to your problems are easier than what you may think. Unique advertising campaigns that drive your target market seem to be the way forward in minimizing costs while achieving results. Know your audience Most people think that traditional advertising methods are less effective on younger generations; researchers have found this to be false. Most youths consider this option to be better than digital advertising. So why waste additionally budget on expensive online campaigns when traditional advertising is still having the desired impact? Most people prefer to see adverts that are inclined to their interests and shopping style. Perhaps knowing who most of your clientele would help you tailor advertising…