Top Benefits of Social Media Marketing
Social

Top Benefits of Social Media Marketing

Several entrepreneurs agree that social…

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4 Unethical Growth tactics
Marketing

4 Unethical Growth tactics

4 Unethical Growth Tactics Entrepreneurs…

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5 Crucial Web Design Tips
Digital

5 Crucial Web Design Tips

A websites style and design…

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Top 5 Digital Marketing Tools

Digital marketing is based on technological tools and methods. A digital marketer uses specific tools to ensure that the different aspects of digital marketing campaigns – social media, email, and website – are performing as they should. There are specific digital marketing tools for the different marketing campaigns. Five of the top tools digital marketers use are stated below. Website analytics tools An organization’s website is the center of its digital marketing activities. Website analytics tools monitor all the actionable activities on a website. Digital marketing campaigns are measured by clicks, subscriptions, sales, and client activities on the website. A digital marketer measures the activity rates and makes further decisions based on it. Some of the essential web analytics tools are the popular Google Analytics and Adobe Analytics. Email marketing tools Email marketing is a method of marketing that is based on email messages. Despite the fact that emails have…

Why Social Media is Important for Business

In this age, it is not uncommon for clients to find out about an organization or business from social media. There was a time when word of mouth and face-to-face networking were the most important marketing methods for businesses. Social media changed that trend. Businesses have thus invested in their social media presence, almost every mid-sized organization has a social media manager. Even in business to business organizations, social media presence influences growth, and networking opportunities. This article highlights some of the reasons why businesses should pay attention to their social media presence. Better client interaction Social media is that place where boundaries are removed. On the social media page of a business or establishment, clients are more comfortable to talk about product or services, even more than they will be when talking with a customer representative. Social media analytics also allow businesses to know more about their client demographics.…

5 Most used Social Media Platforms

5 BIGGEST SOCIAL MEDIA PLATFORMS It’s almost impossible to imagine that the biggest social media platform in the world started less than two decades ago. Facebook and a lot of other social media sites opened up the digital space for a lot of businesses and firms. Social media revolutionized networking and connectivity. Individuals and organizations make use of these platforms daily to stay connected with acquaintances, friends, families, clients, and customers. Even governments have a presence on social media. This article presents a list of the 5 biggest social media sites at the moment. The basis of this list is the number of users and market share. Facebook Facebook is undoubtedly the biggest social media platform. Apart from the popularity of Facebook users, its market share also keeps it at the top of this list. In June 2017, the Facebook community (number of active users) grew to 2 billion users…

Writing the perfect “About Me” Page

Writing anything nowadays with the variety of content out there is already difficult as it is..but being able to write a text that it capturing and encompasses all your qualities whilst attracting interest is truly a complex task. The “About Me Page” on your blog is a very important part of your blog, site or even LinkedIn profile when it comes to presenting yourself. Your blog’s “About Page” is likely to become one of the most useful and popular pages on your blog. Say what?! It’s where new readers visit to learn more about you and why they should stick around (and what’s in it for them!). So let’s focus on some very useful tips you could all use to improve your “About me” page on a number of platforms. Tell us what you think of our tips and let us know if you also have any suggestions ! Feel free…

The Importance of HD Images

I am sure you have heard the saying, “a picture is worth 1000 words” ..well that is not exactly true nowadays, it is more like “An HD Picture is worth a million words”. People nowadays have a very low attention span which makes memorable images more important than ever. Scientifically a large part of our brain is geared to focus – mainly -visually, which hence lets us recognise objects of familiarity in only 100 milliseconds, making images the perfect way to communicate in today’s fast paced – NOW,NOW,NOW world. So it is quite obvious that ..photos have taken over  the internet the past few years (the same is being projected about videos which are equally if not more rich visually) so let’s have a look at three important reasons you need to use HD images Attention driven Using images can be a great way to capture the attention of your…

The Social Media Alphabet

There was a time when the phonetic alphabet was used to spell out letters of the alphabet. Remember the “P for Papa” or “D for Delta”? Are you a Beginner on Social Media ? Does it all seem a bit confusing and baffling ? Are you constantly hearing and seeing words and abbreviations you have absolutely no idea what they mean ? Let’s give you a little hand in to getting a better understanding of some crucial terms. Nonetheless, we live in a digital world today, often dictated by Social Media interactions and relationships. So here is my version of how to teach the “Social Media Alphabet”. Tell us what you think of our Social Media Alphabet and give us your suggestions ! Feel free to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

The Benefits of Consultancy

Whilst interning at CFM group I have noticed the importance of consultancy. The benefits and reach of consultancy can be exponential from a client’s rapport to a company’s reputation and even from a personal development view point. It seems to be when a company can achieve this component and successfully penetrate it; magic can happen. Here are five benefits of a marketing consultant: To help determine which marketing mediums will be most effect for your business To teach the critical elements of a good marketing message, suitable to your business Applying what you need to know for your marketing plan and how to execute it The use of Simple methods for reactivating old customers with innovative solutions Understanding where to place your advertising for maximum exposure As much as consultancy can be lucrative for business practice it must be tested, tracked and intricately planned. Knowledge and creativity is what makes…

What are the future social media networks ?

Creativity is limitless, so as innovation. And when it comes to social media, we know how fast everything keeps on changing and evolving. For this particular reason, you have to keep updated! Of course Facebook, Instagram, Twitter or Linkedin have probably no secrets for you, but what if in 5 years time, new social networks become viral ? What if they replace our old Twitter or Facebook ? In this case, these new social platforms might be the ones to look out for if they are relevant to your audience and business. Wouldn’t you want your company to be one step ahead ? If the answer is yes, have a look at the 5 emerging social networks our social media team selected for you! 1. Medium: This micro-blogging platform is ready to take off in a big way!  Medium allows amateurs and profesionals to publish their own  articles. It is a really simple…

Pinterest For Your Business

You will have probably heard of it but have never considered using it for your business! In this case, this article might be your chance to think about it more. Pinterest, a social network that focuses on the power of images, is getting more and more popularity. And for this reason, your business could benefit from it. However, since this network is so different from its counterparts (Twitter, Facebook, Instagram),  you need to get familiar with its rules and best practices. Have a look at this infographic (below) to discover the strengths of Pinterest for your Business. Feel free to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Should you Develop a Mobile App for Your Business ?

Did you know that 68% of companies have integrated mobile marketing in their strategy ? Or that  80% of internet users own a smartphone ? Mobile apps are the best way to keep your customer engaged with your products. For this reason, businesses are now using them to provide the best customer experience but also to develop a real competitive advantage. However, are mobile apps necessary for each and every business? And mostly, does your business need one ? As social media and digital marketing experts, we tried to give you some useful tips to answer your questions. Read on to find out! 1) First step: ask yourself the right questions Who is your target audience ? Who are the people you are targeting as potential customers ? Are they connected? Do they use smartphones ? If the answers are yes, then your audience is a perfect fit for an app! This could…

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