2018 is swiftly waiving away the same way Instagram is to its fellow Social Media competitors. Its growth has been unprecedented and now more and more businesses are using the platform to promote their goods or services. So its clearly key to not only attract visitors but the right ones, the ones that have demonstrated an affinity to your industry or are potential clients. So let if you want to get more Instagram followers this year, you need to pay attention to what your Instagram feed looks like. So, why is your Instagram business profile so important if you want to get Instagram followers? It’s the first opportunity you have to make a great impression and entice people to hit that “follow” button. Have a look at our infographic below at some new, easy ways you can also build your profile. I’d love to hear your view so do not hesitate to…

Beauty is a huge industry as well are fully aware nowadays. Whether it is Kylie Jenner’s lip fillers or simply make-up lines from Youtube stars, the way in which people view and use products is constantly evolving. Brands are taking more risky and exciting approaches to marketing their products.  If you are thinking about launching a beauty product(s), then your marketing needs to resonate with an audience. Kylie Jenner and her famous lips are the sole marketing for her brand Kylie Cosmetics. Drew Berrymore’s Flower Beauty captures how simple and easy beauty can be. Having a target audience is important. How will you attract potential customers online? Some ideas: Giveaways – A great way to start the ball rolling, giveaways can spread the word about your brand quickly and help to grow your brand’s social accounts. Influencers – Gifting products will allow you to collect some handy content to…

As Uber and Tesla have had to learn the hard way, it only takes a little bad press or negative exposure from mainstream media and public trust towards autonomous vehicles goes straight ..”out of the window”. Ford has taken that lesson to heart, claiming recently that it would rather instill confidence in self-driving cars than be first to produce them or introduce them to the market. In a letter to the US Department of Transportation (DoT) and 44-page report called “A Matter of Trust,” the automaker detailed how it plans to safely test its self-driving vehicles on public roads whilst obviously also using this to instill trust in their customers that their safety comes first. Why such focus on trust specifically? The death of a pedestrian involving a Uber self-driving vehicle with a safety driver in particular had a very negative impact on public’s opinion of self-driving cars. Prior to that, 44% of US adults said…

Running a business is tricky… But using social media to boost your brand can be confusing at times. Here are some very quick tips and ideas for your business, brand or product social channel if you’re new to running your Instagram account as a new business owner, or an #Instanewbie! Whether or not you’re running a page around a food establishment or a skincare cream, some of these quick and easy fundamental basics will work for anyone. Colours Your photos need to look cohesive. There are some great stock photo agencies out there these days; gone are the days of “Man falls over” – We’re welcoming ultra-niche stock photos for business’ and creatives with all different colour schemes. Try Haute Stock as your first port of call to build some ideas around what stock images could work for you. Reposting your customer’s images builds a personal connection It also provides great…

Capital Markets will look very different in 2020 than they do today. Based on feedback from clients, many have gloomily predicted a shrinking capital markets landscape, over-regulation and the fall of traditionally powerful financial centers such as London and New York. Have a look at our infographic, created via our expert designers with information compiled from the latest Pricewater House Coopers report which you can click and find here. Tell us your view or inside information by messaging or simply commenting below. If you are looking for help or more inside information yourself as an entrepreneur or company then do not hesitate to contact us below. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Pinterest is an amazing tool to use in order to get your blog posts, products, brand or simply your own face out there. It’s a really unique social media platform, as unlike Twitter or Facebook, 80% of the content is recycled. A ‘Chicken Thai Curry’ recipe can be re-pinned 10,000 times and then another 100,000 times – this is what makes it such a good platform for business owners! Nothing is ever ‘old’ on the site. Be Organised To start with, your account needs to be very organised. Your profile needs to stand out to people when they click on it. Try to organise your boards into niches – so no ‘House’ boards with a post from every single room – no way! Create ‘Kitchen’, ‘Bedroom’, ‘Bathroom’ .. You get the idea. People love to binge-pin from those very specific boards and it can also make for your profile to look very professional and polished.  Note: These are examples.…

“Influencer” – a word with a lot of confusion surrounding it! But to put it simply, it’s just a generic term for people on Instagram who aren’t technically bloggers, but are making the same money, with the same passion for what they do – just in a very different way. I have been an “influencer” for a while and made a decent amount of money recommending products to my following, which has been super helpful throughout university! From lesser-known brands to the huge ballers in beauty and skincare – I have worked with a huge variety of them, and at this stage, I know quite a few ins and outs as I’ve been blogging for around 3 years. Stand Out –  The higher the following, the more the influencer will often get away with quicker and lesser quality sponsored content, like flat-lays or basic selfies holding a product and smiling. You might…

It is a well known fact nowadays that society’s dependence on real-time messaging through social media and other platforms like WhatsApp or Facebook has increased to a worrying extent over the last decade. Even though these platforms were originally created with the promise of bringing people, groups and communities closer together, it is more common that the opposite actually happens and people are driven to isolation. The odd side of this is that despite the initial promise, brands and platforms will now do everything in their power to make sure they offer you “algorithmically customized” feeds to cater to your personal tastes, preferences and beliefs creating even further isolation. This is not an issue that occurs in one industry only as politicians, actors, sportsmen (and women) and singers will all admit. Don’t leave any factual holes in your social copy. It is very important you “do your research” over the matter…

For social media lovers, finding great apps can be hard! Often apps will bombard you with adverts or produce sub-par results. Here are 5 apps that you can download, both paid and free, to up your social media game. Unfold – As mentioned in one of our previous posts, this handy app is (mostly) free and allows anyone, from businesses to personal accounts to create stunningly simple, yet impressive stories. From Primark to Topshop, lots of huge brands are using the software to simplify their content. You can export straight from the app to Instagram or save content separately. It’s so simple to use that even the most clueless social media beginner can harness the easy steps! Afterlight – At only £2.99, this app is stunningly simple to use. It comes with the standard and basic features such as brightness, contrast and warmth, but additionally it offers extra, paid for filters that…

We have all heard and seen examples of video marketing on our personal social accounts. Video Marketing is definitely not a new concept but what is making waves is the increasing importance consumers and marketers are putting on video content. Taking into account that YouTube is second to only Facebook when its comes to calcualting the number of active monthyl users, meaning opportunities to engage consumers through exciting and attractive video content have never been this accessible. As a company, we often create videos for our clients and can undoubtedly notice the drastic increase in interview and post-production requests, especially in this year. And it is not only coming from employees but also CEO’s who are happy to put a face to their brand as they are now fully aware of customer engagement. In addition, getting former or current clients to review the product or brand they used (fro the brand…