Top Benefits of Social Media Marketing
Social

Top Benefits of Social Media Marketing

Several entrepreneurs agree that social…

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4 Unethical Growth tactics
Marketing

4 Unethical Growth tactics

4 Unethical Growth Tactics Entrepreneurs…

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5 Crucial Web Design Tips
Digital

5 Crucial Web Design Tips

A websites style and design…

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How to keep your audience engaged

As mentioned in many previous posts, blogging can be crucial for your business attracting leads, generating interest and even creating Brand advocates through your stories. Most companies are now aware of this and that they should at least try and post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. It is hence imperative to think outside the box. Your common posts about your service, product, how good you are and what sets you apart from your competitors are all good but can became mundane and boring to your audience after a little while. So let’s have a look at 5 simple and interesting ideas that will help you beat that dreaded writer’s block. Create and Post “Listicles”: People love lists (including myself). Listicles or List…

The 2017 Video in Business Benchmark

Video marketing is possibly the most prevalent trend of our times and big brands and companies are all quick to embrace the idea with Facebook Live, Instagram and Snapchat. It is evident people find it easier to engage and are willing to watch thse videos and hence companies have followed suit as per their customers’ “advice”. In case you needed more convincing, this new infographic from Vidyard, which incorporates their findings from analyzing 250,000 videos and 600 million video streams, provides a clear insight as to why you should also be shape your company’s marketing strategy towards including videos this year.

Budgeting: How much do I spend on Marketing

“Out of curiosity, what’s your marketing budget?” This is a question I often come across and am aware of the “fear” it instills in small business owners I regularly work with. Markeing budgets are directly correlated to one’s business and success and hence are crucial to be approached correctly and be allocated the necessary funds. Consider these numbers: Companies that grew 1-15% year over year spent an average of 16.5% of their revenue on marketing Companies that grew 16-30% year over year spent an average of 22% of their revenue on marketing Companies that grew 31-100+% year over year spent an average of 50.2% of their revenue on marketing I know some of these numbers might sound somewhat ludicrous and I am certainly not 1 to advise my clients to spend 50% of their budget on marketing. The above represents big brands (companies like Microsoft, Oracle and Twitter) and consequently those budgets…

Alumni of the Month (ARU)

It is an honour to have been selected “Alumni of the Month” for the month of June by Anglia Ruskin University​ in Cambridge, Cambridgeshire​ ! Special thanks go to Beth Chafik and Helen Arnott of Anglia Ruskin University Alumni​ ! Our alumni are a constant source of inspiration to current students and our staff. Those selected for ‘alumni of the month’ are doing interesting and exciting things, or have made exceptional contributions to their chosen profession. You can read more by reading further down or clicking on the link below: http://ht.ly/nvH030cmeQj I am Nicholas Kalavas. I am originally British/Cypriot but was born and raised in Thessaloniki, Greece and moved to the UK to further my studies at the age of 18. I studied an HND in Business Economics, BA Hons in Business Management and MA in Marketing and Innovation at Anglia Ruskin University between 2002 and 2009. Throughout my…

Using Wix for Small Business

WIX is quickly emerging as one of the most popular and easy to use website development platforms globally. It is not long ago that a “Wixsite” was a derogatory term for a website but things have since changed dramatically in favour of Wix. We are now – undoubtedly – in  the era of “Doing things Yourself” to not only cut costs but also have control of your assets, whatever they may be. and Wix seems to fit that “category” especially when it comes to SME’s and other Small businesses. Whether its the easy templates or the “drag and rop” feature, Wix is rapidly being used by more and more bloggers and small businesses.  especially for small business who need a website in order to have a basic identity on the web. Only recently, I was approached by a friend who chose to create a website with Wix and as his company…

3 Ways to Improve Customer Experience

The modern marketplace has swiftly evolved the past years and brands and companies understand that consumers are no longer satisfied with just a good product or effective service. Customers are far inclined to “buy into” a brand or concept if the whole experience is seamless, consistent and customised to their requirements. But achieving the above is a lot harder than it seems and maintaining – some argue – could prove even harder. I personally work with over 35 hotels and restaurants in the UK, establishments to which customer experience is a key aspect to their success. I am hence often asked for advice or tips on how to improve customer service and overall experience. So let’s have a look at 3 key elements you can customise to your customer strategy and I can guarantee you will see some real improvements to you reviews and feedback and consequently – sooner rather…

How to Choose a Domain Name

It is a question I am often at the other end of with a lot of the start-ups I deal with on a regular Basis. “Is my domain name really that important Nick? If I have a quality website and a top notch product do I really need to spend a lot of time and money thinking of a domain name?” “Well, yes, you do “is my answer ! You see, your domain name is possibly one of the most important elements when it comes down to your website and its visibility. “Why” , they usually respond. For a number of reasons but I would focus on 3 main reasons. It’s the “first impression” you give to your potential clients. It affects your SEO and hence your ranking. It effectively defines your brand. These elements are only a few of the many reasons why your domain name is so important.…

5 Tips to Create & Post Quality articles

Posting on LinkedIn is very easy, but not many of us do so as often as we should. Presenting a professional and consistent profile on LinkedIn is important but how do you increase the views of your Articles and Posts to not only increase your visibility but also your credibility in your industry? Here are some basic tips to help you create and post quality articles on LinkedIn. After, it is directly associated to your professional profile and experience so it is crucial that your posts also represent you and demonstrate your knowledge and expertise. 1. Best dates and times: Through posting and scheduling for more than 30 companies through my work at CFM, I can strongly advise posting on a Monday and Tuesday morning between 10am-12am is the best times to post. Sundays are also good between 11am and 12am. In regards to other days in the week, I have noticed a significant decrease…

Twitter AGM revealing new Updates

It was an exciting day for some of us on the 22nd of May but mostly for Twitter employees and senior staff. The Twitter 2017 Shareholders meeting was held and there were a number of exciting subjects on the agenda to be discussed. From turning the social network into a cooperative owned by its users to the potential of increasing video views on the platform, subjects varied and Twitter’s CEO, Jack Dorsey was amongst others providing useful insight into the future of Twitter. The truth is, the majority of the information disseminated was not necessarily a breakthrough or that innovative as such as the Board still had to cover a number of “bases” that are potentially uninteresting to marketers and the general public. Nonetheless, one very interesting detail regarding videos emerged which could potentially be of great interest to most of us. In a specific part of his presentation on the platform’s…

5 Golden Rules for choosing a Company Name

Entrepreneurs often angst over the perfect name for their business spending significant time and money as finding the appropriate Business name can be a long-winded and stressful process.  It ideally needs to be a name that is not only long-lasting in your audiences’ memory but also representative of your skills, expertise and competitive advantage. When researching business name ideas, start-ups need to be meticulous and careful for both marketing and legal reasons. Let’s have a look at some interesting points, I would strongly advise you take a look at prior to choosing a name for your Brand or Company. Rather than listing a number of different factors that could influence your decision, I have chosen to list 5 Golden rules when choosing a company name. S.U.C.U. Rule First and foremost, I would follow the S.U.C.U. rule. This is a rule I came up with and created myself whilst still a student at university (surprised…

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