Why & How to use Emojis !

I can defiantly say, that – like Instagram – Emojis, are here to stay for good.  Whether you are a fan of them or not, emojis have become a very frequent means of communication – especially on mobile devices- and all of us have used a ? or ❤️ in our messages. Emojis are a creative and more approachable way to communicate with your customers, especially when your audience consists of the so-called “millennials”. It also assists in transpiring your brand’s personality much better and connecting with your customers on a more “personal” level. So let’s have a closer look at the craze that -undeniably- everyone loves so much. What are emojis, why (or why not) you should also use them in your company’s posts and finally, how to use them in your advantage. Here we go! What are Emojis? Emojis are seen and used on a daily basis but only a few of us…

How to go about Getting a Website

Over the last 3 years, I have personally or through my company assisted over 75 individuals, brands and companies in the UK and beyond to establish a web presence. Whether that was building a website for them, assisting them in securing a domain and hosting account or providing them with a web strategy and plan for their new website. I am often contacted (twice this week) via our Social Media and Website by local companies – and not only – informing me that they would like a new website but do not really know how to go about it. The confusion tends to lie in a number of aspects of the process. How do I acquire a domain and name? What is a hosting account and do I need it? How to find a web designer and do I need one? What are site navigation and functionality requirements? Will there be…

5 Ways to Get Organic Instagram Followers

The days when Instagram was simply considered a photography or kids app are long gone. Instagram has by far outgrown anyone’s expectations and is now considered a crucial part of any Brand or Company’s Social Media strategy. Companies and Brands quickly realised the opportunities available via the Social Media platform and have jumped on for the exciting ride. So far Instagram has shown a tremendous growth – as I also spoke about on the 26th of April in my post “Instagram Facts & Stats for 2017” – hence quickly becoming one of the largest networking, content marketing, engagement and audience building tools for brands and individuals worldwide. It’s currently undoubtedly the most popular social networking platform globally, with over 300 million daily users, sharing 95 million photos and videos per day. What is more important however, is the engagement brands and companies achieve on Instagram which can be up to 120 times more than Twitter whilst…

5 Benefits of Social Media for Business

Social Media is practically everywhere nowadays and has been a major player in the changes we have seen in the digital environment  that surrounds us. Not only has it given a voice (some also add confidence to the list) to billions of online users but also created significant opportunities that businesses can potentially exploit in their interest. It not only allows SMEs, Brands and Companies to communicate with their customer base but also market directly to them. All the information is now available (or almost all) out there so its up to companies to analyse the huge amounts of data generated daily by their customers in real-time. Every day 1.8 billion people log onto Facebook whilst there are also over 1.8 billion Likes.  What is more ,there are over 550 million tweets posted on a daily basis and Instagram has now grown to over 300 million daily users. It is hence perhaps more…

Tips to Enhance your Email Marketing

Email Marketing has become a key marketing tactic for many a company worldwide and is of great use in the Restaurant, Hospitality and Tech sector that we operate in. Whether personal or business, the ability to compose efficient and effective email campaigns can be highly effective and productive for your Brand, both in terms of productivity and responsiveness. Some may argue nowadays that the “millennials” prefer text messaging rather than emailing. Nonetheless, when it comes down to business corresponding and relationship, updates and newsletters emailing is the main method of communication. In he current “Internet Age” you might find yourself clicking “reply,” typing a response and hitting “send” without giving so much as a thought about what you have just written. Experts often point out that bad emailing campaigns or behaviour can potentially cause serious harm to a brand or company so it is important that you pay the utmost attention to…

5 Tips to Improve your Customer Service

I am a strong believer that “A satisfied customer is the best business strategy of all”. Not only does it provide assurance that you have assisted your “fan” in receiving or acquiring the service/product they required but they also become the best advocate for your brand. Remember however, that when it comes down to customer service, surveys show that a negative experience is shared a lot more often than a positive one. Customer service is a key aspect to customer retention.  Arguably, one of the most important actions a brand can take to improve its relationship with its customers as it is this experience they will remember when purchasing a brand. With the sudden emergence of social media, many brands and companies have swiftly moved their customer service to their respective accounts so as to ease and speed the process. Offering unparalleled customer service will help your business stand out from competition…

Instagram Facts and Stats for 2017

When it was first launched, Instagram was mainly seen as a photography phot for people to share their daily pictures. Nonetheless, it has since grown so much that there are now thousands of individuals and brands making a living through Instagram only. People are flocking to Instagram like never seen before on any other Social Media platform..not even Facebook as the company just announced that it’s hit the milestone of 700 million monthly active users. It’s the shortest time Instagram has ever taken to add 100 million to its total…Which also happens to coincide with Instagram adding some of Snapchats’ filters and apps within this period. So let’s have a look at some amazing facts and stats about Instagram and the growth it has had in the past few years and especially since its acquisition by Mark Zuckenberg and Facebook. We took a close look at a research by the Pew Research…

How to Grow your Twitter Following

Social Media has truly taken the world over by storm. There were many that back in 2008 – having heard of the emergence of Social Media – were wondering, “Do I really need a page on Twitter and Facebook?..I’ll stick to one”. It was difficult to understand or foresee the growth of all social media and off course Twitter itself. How could 140 characters sufficiently promote your brand or services anyway? Fast forward to today, Twitter has 100 million daily active users, 500 million tweets per day with 13 million of those users being in the UK. Still considering only having a Facebook page? I didn’t think so. As social media is becoming more and more a part of our everyday lives, it is equally as important for businesses to be active players in a “field” most of their clients are part of. Some argue Twitter is even more important than…

6 Tips to Improve your Facebook Page

Nowadays, the use of Social is really inevitable for any business or Brand out there. Whether you are a local or international company, the majority of your audience is already on Facebook so knowing how to target them can be crucial to your company’s success. Nonetheless, every company is now making use of Social media, so how can you present yourself better in order to attract more engagement and leads? For most of us that advertise on Facebook, Edgerank is a term we are referring to quite often. It is the cryptic Facebook algorithm that decided which posts appear (or do not appear) on your news feed. Increase ones Edgerank will effectively assist in increasing ones Facebook page visibility and hence it is crucial to get a clear comprehension of what it entails and how it works. Here’s a good graphic that breaks it down: But what does all this…

Upcoming LinkedIn Additions & Tools

LinkedIn has years now been a bit slower to implement any changes or alterations to its system. However, since its acquisition by Microsoft, it is attempting to change that culture and introduce new features, tools and services. It has hence recently announced a number of changes that will be soon taking place – some like instant messages have already – with an aim to increase the time users spend on the platform as well as the benefits they can get out of it. Many will have already noticed the instant messaging that now appears as a chat similar to Facebook messenger and several other changes. However, we will focus on three major changes we believe could potentially have a major impact on the platform and consequently users’ approach to it.  are Third Party Sharing, Authorship tool and Automated message responses. Let’s take a closer look at each one of them in a…

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