Facebook was created as a casual social platform- a place to post things that inspire, interest or amuse you; a place where you can make new friends and reconnect with friends and family members and share important news.

On the other hand, LinkedIn, another social media platform launched two years before Facebook was designed as a network for professionals and companies. On LinkedIn, you could cultivate professional relationships; post and catch up on industry content. Clearly, career-driven individuals had found a home in the social sphere, and the numbers showed that LinkedIn directs almost four times as many persons to your website compared with Twitter or Facebook.

However, in recent years, LinkedIn has begun to feel a lot like Facebook. Why?

The business and work sphere has evolved, and this has caused With the evolution of the business and work sphere, employers are beginning to see the benefit of throwing in some personal touch in their LinkedIn posts and status updates. This personal touch allows visitors see how the business or individual operates in real life and things like hobbies, interests and pictures give a peep into what the individual is like outside of their professional environment.

While some LinkedIn users appreciate the emerging diversity, some are concerned that LinkedIn will begin to lose some of its original identity as a place where professionals and companies can come together and operate credibly. In fact, just like likes are dished out almost mindlessly on Facebook, the function unique to this platform- skill endorsement has fallen victim to mindless recreationists: “You endorse me, so I’ll endorse you, even if I have no clue whether you are good at what you do.” Updates are no more strictly professional as people now get assaulted with generic connection requests from people who have no connection whatsoever with our industry. Even the content that is supposed to be insightful is mostly generic and uninspired.

Despite this seeming downward spiral, LinkedIn is still the preferred and popular social network for professionals. Therefore, both companies and professionals prefer to promote their business, identify suitable candidates, find employment opportunities and establish new connections on this platform. We can also post a bit of our social lives on the platform, but while doing this, we must be careful not to overdo it, so the site doesn’t lose its true essence and maintain its original purpose of being set up.

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Author

Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog ! ———————————— Fellow Member of the Institute of Sales and Marketing Management (ISMM) Master of Arts in Marketing and Innovation. BA Hons in Business Management BA Hons in Business Economics Cambridge University & Michigan University English Proficiency degree —————- Former Trustee and Marketing Director for Emmaus, a nationwide charity.

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