It is a question we are often posed with by clients at CFM Group, in Cambridge. Is it really worth having a good logo or would a cool font be enough ? For centuries now – from Nike’s “swoosh” symbol to John Schnatter, the founder of Papa John’s, the world’s largest companies take great care of their logos. This is one of the reasons that the vast majority of the public would easily be able
Think of the golden arches of a popular fast-food chain, or the apple with a bite taken out of it representing a certain computer company. This type of instant recognition is the holy grail for a business. Which is why the world’s multinational companies tend to spend millions on their logos, greatest example being BP, the UK Oil company whichvspent £136m introducing its current sunflower design in 2000.
However, being able to have a good logo is not just about making a good initial impression. If designed correctly, it can have a lasting impact on your company for a number of reasons. Let’s have a look at some and why having a good logo is essential:
- Create Initial trust
- Brand Identity
- Attract customers
- Competitive Advantage
- Customer retention
- Build trust
Conclusively, a logo can be seen as a simple and effective signpost to help people find and identify your business. Nonetheless, in order for that logo to be a success, the company behind it must always be a respected and trusted brand as a logo won’t allow a company to build a respected brand on its own.