In a move that will bring unbridled joy to social media managers and influencers everywhere, Instagram is now allowing business profiles to schedule posts, the company announced on its Business blog today. Currently, the feature only works for photos, not videos, and it’s only available through third-party social management tools for now. This means that if you want to get your hands on scheduling features, you have to pay for subscription services like HootSuite, Sprout Social, or any one of the companies working as a Facebook Marketing Partner or Instagram Partner

A new update to the Instagram API now allows corporations which make use of third-party software to manage their Instagram posts and stories will be able to schedule posts that will automatically go live at a scheduled time. This is a pretty important new feature that will easily improve said businesses reach a wider audience since Instagram’s mysterious algorithms tend to favor regular posting practices.

The “gotcha” with this new feature is that it is not available in the Instagram app itself and likely will never arrive directly – the creation of scheduled posts will only be available through a dedicated API that many third-party Instagram management services like Hootsuite and SocialFlow will be able to utilize.
Unfortunately, smaller businesses that don’t use such software will get left behind the larger corporations when it comes to scheduling Instagram posts and that’s the real gotcha with this novel API update.
All hail corporate!

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Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog !

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