Instagram – the popular photo-sharing app – has officially rolled out Collections to its features. Some call “Instagram’s Pinterest Approach” ..others that its is merely a tool to help organise your ideas. Back in December, Instagram added the option for users to save other users’ posts for later viewing, or as known bookmarking but failed to offer any means of organising them. So it has now done exactly that as it aims to keep users on the platform as long as possible.

In addition, this extra feature can potentially prove to be highly profitable and useful for E-Commerce platforms and InstaStores.  As it will allow users to save and segment their favourites in collections, it will be much easier for them to simply click on their saved collections and purchase the items they desire. With 1 Million active advertisers currently on Instagram this could turn Instagram into a major online shopping “player”.

To save a post to a Collection, users have to tap and hold the bookmark icon at the bottom right of every post.

It is not that dissimilar to the Pinterest Boards feature but unlike Pinterest, Instagram collections are private and cannot be seen by anyone other than the user himself. However, it cannot be long until Instagram also really chooses a Head-On collision with Pinterest and adds the option to make collections public.

Instagram claims that “since the release of the bookmarking feature in December, almost half of users have saved at least one post” and is hence confident that Collections will be used widely.

Either way, the Collections new feature will certainly help in organising ones posts and remains to be seen how well it is received by the public and millions of users.

Feel free to subscribe for regular updates or Follow us on Facebook, Twitter, LinkedIn  and Instagram or contact me if you require any advice or training on Social Media.

Author

Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog ! ———————————— Fellow Member of the Institute of Sales and Marketing Management (ISMM) Master of Arts in Marketing and Innovation. BA Hons in Business Management BA Hons in Business Economics Cambridge University & Michigan University English Proficiency degree —————- Former Trustee and Marketing Director for Emmaus, a nationwide charity.

Write A Comment

If You Enjoyed This Post
Join My Newsletter
Subscribe
Give it a try, you can unsubscribe anytime.
Close
Welcome to our Blog
#CreativeFearlessMarketing
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox
Yes, I want to receive updates
No Thanks!