Mobile influencer platform Jet8 is set to launch a token J8T to the public.
According to Jet8, taking the company public via an initial coin offering (ICO), is part of a strategy to make its platform more accessible outside of its current operational markets of Southeast Asia and South Africa.
Jet8 connects brands, influencers and consumers by tracking content which influenced then linking social analytics to a digital token system, allowing micro influencers earn from brands.
According to Jet8, they have worked with major brands like Coca Cola, Nestle, Avon, Danone, Friesland Campina, Unilever, P & G, Heinz and Indofoods to compensate users for social influence.
The ICO is expected to act as an extension of its original token platform which also works using blockchain technology. According to the announcement, Jet8 capped the public token sale at US$36 million, with 30% allocated for public sale at US$.10 per Jet8. The pre-sale of the 70% non-public sale was complete and the date of the ICO will be announced soon.
Advisors involved in the ICO include Roger Lim (Co-founder of WebVision), Sefi Golan (CEO of BlockchainIL), Eyal Herzog (Founder of Bancor), Uriel Peled (CEO of Cointree Capital) as well as Jet8 founding team members Victor Zabrockis, CEO, Mike Allen, CCO (formerly of Naspers), Shannon Cullum, CMO (formerly CEO of Saatchi & Saatchi Singapore), and Joshua Thomson, CSO (formerly Marketing Director APAC at FC Barcelona).
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