Hashtags are prominent on social media. They have a place on most popular networks, including Twitter, Facebook and Instagram. They are probably the most popular mean to categorize content on social media. Thanks to them, your content can be found by other people and reciprocally, they enable you to search for relevant content. For that reason, knowing how to use hashtags is fundamental to your success on social media.

In this article, you will discover 5 tips that will help you to master the use of hashtags on your post.

#1 Be specific when using hashtags

Your fans follow you because they share an interest in one specific theme. Therefore, the more your hashtags are specific, the more your audience will be targeted and impacted. And of course, this generally means better engagement. We would mostly advise you to create your own Business hashtag that you can use several time as a signature. If not, simply try to find existing ones that really fit the photo.

#2 Adapt your hashtags to the social network you’re using

While hashtags are widely used on social media, their use varies a lot regarding the social network you’re posting on. On Twitter for instance, hashtags tend to be more specific and focused on a topic whereas on Instagram, hashtags are more broad and more used for a post. Before using hashtags, try to do some research to make sure you’re using them properly on each social networks. Most networks will have guides for hashtag selection and use. Moreover, have a look at the most popular hashtags that you can use to increase engagement.

#3 Don’t go too long or too clever

When creating your hashtag, try to keep it short. Mostly because if people want to reuse your hashtag, is has to have a small number of characters for them to type it.

Moreover, try not to be too clever with your hashtag. You want people to be able to read your hashtag easily and to search naturally for your tag. Long and complicated hashtags can be arduous and therefore, affect engagement.

#4 Always have more words than hashtags

It might sound paradoxical since social media users often used an excessive amount of hashtags. On Instagram for instance, users usually overload their pictures to the maximum (30 hashtags) to get likes.  However, there is no point in putting 30 hashtags on your posts. Not only because it’s going to have an adverse effect on the message you’re attempting to communicate, but also because you might risk to gain the wrong kind of followers (spammers or people only interested in being followed back). For that reason, try to be specific in your hashtag use.

#5 Don’t hashtag everything

As we previously explained, hashtags serve to make your content discoverable to a wide audience. But in reality, not everything you produce is going to fit into that category. If you’re simply sharing an article on Twitter for instance, you might want to consider leaving the hashtag off because it wouldn’t add any substance. On the opposite, if you’re tweeting about your blog, we strongly recommend you to use hashtags for more engagement.

Using hashtags is an efficient way to impact your social media audience. For that reason, you should be able to master their strategic use. If you need to be advised by our social media team, feel free to click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram 


Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog !

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