Chatbots are computer generated programs designed to stimulate conversation with human users. Chatbots have been around for ages, and in fact, the first chatbot was created in 1960 by two computers who envisioned computer communication similar to what was found among humans. However, the recent applications of chatbots have only taken off with improvements in AI and advancements in personal assistants like Apple’s Siri and Google’s Alexa.
Chatbots have gained wide acceptance with several companies installing chatbots into their messaging applications. However, the role of chatbots can be beyond just replying messages and providing users with the information requested, they can be integrated into a brands mobile marketing strategy, and we will be taking a look at three ways this can be done.
- HELP CUSTOMERS GET THINGS DONE
Utility bots are designed to solve consumer’s problems using user-prompted transactions, and by this they can help your customers order takeout, book a trip online, or even purchase a new pair of shoes. According to research by Hubspot, 47% of shoppers are open to buying items from bots, and 71% of customers are open to receiving customer assistance from messaging apps.
- HELP CUSTOMERS FIND INFORMATION
Chatbots don’t always have to be task-oriented; you can also create informational bots that provide your customers with information, articles or data they want.
For example during the Rio Olympics, the New York Times created a chatbot called Sam Manchester which acted as a deputy sports director, messaging users who signed up with his observations of the games.
- SHOW OFF A BRANDS PERSONALITY
If your brand could talk, what would its personality be? Would it be serious and straight-laced, or with a cheeky accent and a penchant for cat jokes? A chatbot can be purely utilitarian, but it can also be an extension of your brand’s personality.
I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.