Chatbots are computer generated programs designed to stimulate conversation with human users. Chatbots have been around for ages, and in fact, the first chatbot was created in 1960 by two computers who envisioned computer communication similar to what was found among humans. However, the recent applications of chatbots have only taken off with improvements in AI and advancements in personal assistants like Apple’s Siri and Google’s Alexa.

Chatbots have gained wide acceptance with several companies installing chatbots into their messaging applications. However, the role of chatbots can be beyond just replying messages and providing users with the information requested, they can be integrated into a brands mobile marketing strategy, and we will be taking a look at three ways this can be done.

  1. HELP CUSTOMERS GET THINGS DONE

Utility bots are designed to solve consumer’s problems using user-prompted transactions, and by this they can help your customers order takeout, book a trip online, or even purchase a new pair of shoes. According to research by Hubspot, 47% of shoppers are open to buying items from bots, and 71% of customers are open to receiving customer assistance from messaging apps.

  1. HELP CUSTOMERS FIND INFORMATION

Chatbots don’t always have to be task-oriented; you can also create informational bots that provide your customers with information, articles or data they want.

For example during the Rio Olympics, the New York Times created a chatbot called Sam Manchester which acted as a deputy sports director, messaging users who signed up with his observations of the games.

  1. SHOW OFF A BRANDS PERSONALITY

If your brand could talk, what would its personality be? Would it be serious and straight-laced, or with a cheeky accent and a penchant for cat jokes? A chatbot can be purely utilitarian, but it can also be an extension of your brand’s personality.

 

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Author

Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog !

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