Whether you are a news publication, a digital advertising platform, or a travel blogger, being aware of what drives traffic to your site is essential to the success of your business. One of the most important tools that gives us a clue on whether a website is good or not is the reader engagement. A good website is one which keeps readers engaged and the number one reason why readers get engaged is relevant content.
Having an interactive website is a great way to increase reader engagement, not just visually but physically with their keyboards and mouse. In this blog, we will be looking at some wonderful strategies to make your website content interactive.
- ASK FOR RATINGS
Asking your audience for feedback whether through comments or ratings is a great first step in creating an interactive website. While several sites are already doing this, some methods are more effective than others.
Most visitors find the typical pop-ups which request ratings disruptive but you can make it less intrusive by placing it at the end of your content pieces rather than as a pop-up. You can also experiment with emoticons instead of typical 5-star ratings since emoticons are so much more attractive and trendy so users perceive them as entertaining rather than annoying.
- INCORPORATE QUIZZES, POLLS AND STORIES
Incorporating personality quizzes, especially for those working on WordPress is a great way to increase interaction on your website.
There are also applications which allow you incorporate visual storytelling, quizzes and polls. Visual storytelling is an effective addition to your website since it requires stories being told in a manner that requires user participation. Embedding storytelling to your website encourages your readers to connect with your articles on a personal level as they scroll and click through the narrative.
- ENCOURAGE READER FEEDBACK
When it comes to encouraging comments from your audience, opening a comment section is not just enough, you should instead look to use creative call to actions to drive users to make comments. These can range from asking your readers to respond to questions you pose at the end of your post to asking them to include it to a numbered list.
Comments don’t just help users respond to your content but help readers gain the perspective of other users, On top of that comments give your article some reputation and are great for SEO, improving the ranking of your articles.
- INCLUDE SOCIAL MEDIA BUTTONS
You must keep in mind that every valuable piece of information you post should be followed by a share option for friends and followers. Tools like Addthis.com and Sharethis.com allow you install social media for Facebook, Twitter, Instagram, and other social media channels to your site.
There are some techniques to incorporating social media buttons strategically and they should be placed in locations that are intuitive on your site like at the bottom of your blogpost or on the sidebar of your site. You can even go a step further by integrating it into the design of your site, making it more natural and intuitive for readers to click on share buttons as they navigate your site.
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