Creative Fearless Marketing | Facebook attempting to stop Click-Bait
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Facebook attempting to stop Click-Bait

16 Mar Facebook attempting to stop Click-Bait

Are you tired of getting posts on Facebook asking you to do something before getting something? Guess what! Facebook also feels the same; that is why the social network giant is preparing to take bold steps to minimize the rate of spammy links and posts showing up on people’s timeline and newsfeeds.

The social network recently announced its update on news feeds to reduce the rate of click baits or other headlines that require users to take a required action to view a post. But this year it is going a step further.


Click bait is simply defined as a link shared within a title that requires the user to click on a link without informing them what the link is really about.


So henceforth, it will no longer be pages that get lots of clicks that will just rise on top, instead posts that engage users the most and they spend more time viewing are posts that will get a higher presence.


So the social networks’ aim is to engage its users with better stories and long-lasting conversations. Facebook is increasing its war against click bait headlines and has instituted a system on the news feed that will rid timelines of misleading and false headlines just like email spam filters removes spam mails from your inbox.


The changes made to facebook’s algorithm as announced recently will wipe out posts with misleading headlines that tend to hide or hold back information that the headline or article was perceived to offer for better understanding. Click-baiting thereby misleads the true expectations of users.

A blog article listed some examples of the click-bait headlines which often mislead readers:

  • “After putting Garlic in his shoes here is what happened next.”
  • “She was Shocked to see this on her couch, Click here to Find out what.”
  • “See the reaction of this delivery man when a dog barked at him.”

This new development will favour most brands that conduct honest, genuine marketing online. This will certainly be a good time for most brands to hit a lot of traffic. Others might just be sent out of business by facebook’s recent improvement.

How this recent development affects you depends on the way and manner with which you have been sharing and posting links on Facebook. Whether you have been abiding by the terms and conditions or you have been ignoring warnings.

Facebook claims that all these preventive measures are being put in place to avoid experiments that play with its user’s feeling and emotions. That is why they had to go this extra mile to hire a team of dedicated professionals who specialize in blocking and preventing any form of click bait headlines or post.

As a Facebook data scientist puts it, “Facebook users practice click bait mostly because they want to cause and disrupt other people’s actions and behaviors. They do this to make users like their stories more, click ads more and spend a lot more time on site”.


Personally, I feel Facebook’s battle against click bait is a direct message to users and publishers. It’s a way of telling publishers to keep away from deceiving Facebook users or tricking them into taking actions that they necessarily wouldn’t consider. Facebook also used this medium to promote video auto-playing using youtube and image postings, because they found this very engaging to users.


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