We start the New Year with some interesting news coming from..yeah, you guessed it right. Facebook ! An very exciting social media development – that may have slipped under your festive radar – occurred a couple of weeks back. The increased monetisation of Whatsapp. What does that mean? Well, simplified, Facebook has introduced a ‘contact us via Whatsapp’ button to sponsored organic Facebook posts. This will move your conversation to a company Whatsapp account (yes you need to create a Company Whatsapp, you can contact ours on +44 (0)7502449127) and helps Facebook bring Whatsapp a little closer to the larger Facebook family which include Instagram, Oculus, Ascenta and ProtoGeo. We’re predicting that it will begin to appear in Instagram ads in the close future too.
Facebook has bought messaging app WhatsApp in a deal worth a total of $19bn (£11.4bn) in cash and shares. It is the social networking giant’s biggest acquisition to date. WhatsApp has more than 650 million monthly users and is popular with people looking to avoid text messaging charges. This is perhaps another attempt to make use of whatsapp’s capabilities and claw back some of the money sspent acquiring the messaging service and sits alongside company Facebook Messenger buttons that were introduced in 2016.
It’s likely that these corporate Whatsapp accounts will soon be managed by the so called “chatbots” for the beginning of the conversation that determines the nature of the query and so as to be allocated to the right person afterwards. ‘Expect landing bots’ to replace landing pages in the near future.
Brands can sponsor animated filters now too
Those of you fond of a selfie have probably noticed that Snapchat has unveiled animated filters that move across the screen when users move their camera. This feature has been rolled out to brands who can now create their own filters.
Dunkin’ Donuts are one of the first brands to use the feature, promoting their dark roast coffee on the winter solstice.Their filter celebrated the shortest day of the year by darkening the photo as the day progressed which was a nice creative touch.
As we all know, what Snapchat does, Facebook will surely copy. We can, therefore, expect to see this feature rolling out across Facebook tools in the near future.
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