Today, a majority of business owners inevitably consider social media marketing as their next objective to gain popularity. Due to the wide acceptance and productivity of this domain, it has attracted thousands of entrepreneurs with a magnetic stroke. Since 2014, social platforms have achieved an eminent repute in brand endorsements and currently these channels transmit a substantial contribution in the digital marketing landscape. In the light of marketing stats, around 92% of marketers have primarily adopted social media coverage stating that it explicitly benefits their business strength over other persuasive undertakings. More surprisingly, the survey conducted by Social media Examiner shows, at present 97% of the marketers are involved in generating brand awareness through these mediums.
As long as these channels offer free signups, you should take advantage to maintain a social presence of your brand at any or many valuable platforms like Facebook, Instagram, and Twitter. However, if you are still in the dark and want to know what it actually means to build a social profile of your brand, let’s dive into the topic further.
Increased Brand Recognition
Over a million users are online daily on Facebook and Instagram to post selfies, react over regular postings, getting involved in audience polls, watch humorous and motivational videos, etc. Across the board, people use these avenues to get refreshed, entertained, and acknowledged. At the same time, it allows businesses to promote their services by means of explanatory postings along with paid advertising campaigns for a comparatively lesser fee and the best part is that your efforts will never go unnoticed so eventually you are prone to enhance brand awareness more efficiently.
Through these channels, you get a chance to present yourself in front of a diversified range of audience having different perspectives. While, by analyzing the preference of your targeted consumers you can easily filter the data to be shown and increase the ROI. The smarter you play the better you become able to spread your brand’s awareness. Think of the time when you himself stumbled upon a post of a tech-gadget or got attracted by a discount offering on a handbag from a local vendor and thought of checking it out.
People especially online users want to connect and interact with humans, not robots who keep promoting brands on their behalf. Hence, businesses are using such measures that symbolizes them as a human being (more of a humanized branding approach) while interacting with prospects. From ground level communications to prompt replies, everything is so efficiently handled that a potential user feels more indulged. These social mediums provide an active ground to build relationships that get you a chance to know your audience directly, monitor their associations with your brand and note their requests accordingly.
Enhanced Brand Loyalty
Apart from increasing brand recognition, it also enhances brand loyalty among buyers. According to a study published by Convince & Convert, around 53% of American users who indulge in making a connection with brands via social media channels are more loyal relatively. Therefore, companies and brands should create strategies that include highly effective digital marketing campaigns to promote a strong and long-term relationship with their target audience.
The Ability to Target and Retarget Audience
As a matter of fact, these social podiums are incredibly easy-to-use and are extremely effective when it comes to successive branding. They allow to customize ads up to a greater extent as per the targeted location and industry, while re-optimizing trendy posts makes it easier to retarget your existing customers at the perfect hour of time. When using a platform like Facebook, it allows several features like advance post scheduling, alternatives to customize your ad, pinning the posts that gained maximum exposure, etc. You can also opt towards downloading the Facebook Pixel app where you can retarget those prospects who once visited your profile. This enhances your chance of getting potential leads and eventually turning them into successful conversions.
Ensure Instant Coverage to Your Every Update
Not any conventional marketing avenue guarantees an instant coverage other than these digital media channels. Within seconds, your news feed can reach thousands of users online. The integral features of these platforms help to gain the maximum coverage and give your postings a boost within no time. Here you click-upload a post, and the very next moment your targeted audience will get notified with every update. Perhaps, a large number of small-scale businesses and e-commerce stores have formed their grounds on the basis of these social media platforms even before getting a full-fledged responsive website built by an expert. All you have to do is be consistent with your efforts and watch the glorious benefits of your digital campaigns.
Higher Conversion Rates
A recent study shows that digital media has the ability to produce more competitive lead-to-sales rates than any outbound marketing campaign. Moreover, the humanization factor that makes a brand interact more like humans plays a major role in attracting the audience on a larger-scale. When companies get involved in building a strong reputation while enhancing their credibility through social media, they are more likely to welcome a great extent of potential leads to convert into their favorable consumers.
If you still have any doubt in using social media as a substantial medium to gain higher sales, than take a peek at some facts mentioned below:
- An increment is reported by over 85% of the organizations taking part in branding via social media platforms
- A big number of advertisers have stated to receive a major rise in profits within the first three years of their social branding.
- Up to 70% of the marketers have reported to receive positive reviews and generated traffic through these promising digital platforms.
In a nutshell, the power of social media has an influence to hone your marketing campaigns up to a greater extent. While, on the contrary, avoiding these mediums can get you off-board from reaching hundreds and thousands of loyal customers.
Big thank to Sarah for her Guess Post – Sarah Lauren is a skilled content specialist having expertise in content marketing. She loves to share knowledge with readers and aficionados by writing informative blogs. Follow her Twitter account by clicking here !
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