Digital Marketing has continued to be a veritable tool for brand awareness and business growth since it sprang in the late 1990s. Many companies, big and emerging develop strategies to ensure maximum returns on their Digital Marketing Campaign. They either contract professional Marketing firms or employ trained and competent staff to manage their online presence and campaigns. To this end, Digital Marketing is of great essence in today’s fast-paced, highly competitive global marketplace which is dominated and influenced by technology.
Notwithstanding the gains and usefulness of digital marketing, there are certain risks involved in relying on digital marketing for a company’s digital marketing efforts. They include:
INABILITY OF DIGITAL MARKETING TO GIVE AUTOMATIC RESULTS
It is entirely correct that digital marketing lies at the heart of business growth in today’s digital age. However, companies especially the startups may not wholly earn its gains without traditional marketing. The slogan goes in marketing that “you start from the known to the unknown.” Marketing experts believe, therefore, that in-person marketing technique ensures more conviction and convert to leads than with digital marketing. A business needs more time to build traffic and confidence traditionally.
ONLINE TRENDS ARE FLEXIBLE
Digital Marketing is dynamic and trends in several ways. Its strategies and tactics must continuously change in order to work efficiently. As a Digital marketer or a company, you need to be in tune with these trends. For instance, in the PPC style of marketing, banner ads which used to be in the mainstream are rapidly declining as other styles come up. Also, just like other social media platforms like Instagram and Pinterest, XING and LinkedIn are proving highly useful for a digital marketing campaign. The Duopoly of Facebook and Twitter is waning. Without constant redefinition of strategies and trends, you are locked with competitors or even edged out completely.
LEAD CAPTURE AND ABANDONMENT
With the stiff competition in the digital market space, it is becoming increasingly challenging to capture leads. More so, these leads can easily abandon your brand. Tens of businesses spring up in your niche continually, and they go after the same customer.
The problems associated with digital Marketing are quite a number but that in no way reflects on its effectiveness as it continues to be a veritable tool to get your business the awareness it needs.
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