SEO is vital to a successful online presence but before you begin your SEO campaign it’s important to set clear and realistic goals. Throughout a SEO campaign it’s easy to get side tracked or begin focusing on results that don’t align with your overall mission. This can be best avoided by setting proper goals before SEO efforts even begin. What follows are a few questions you should ask when developing your goals.

Who is my audience?
Your audience will depend on your industry but what’s important is that you set clear goals as to who your target demographic will be. Only by setting this goal up front can you track your progress and make sure you stay on track. You may dig into analytics later and realize that you aren’t hitting your targeted audience, knowing this you can adjust your campaign, but you’ll never know if you don’t set the target up front.

What is my niche?
While it is possible to rank high in general spaces it remains incredibly difficult and most businesses are better off selecting and sticking to a specific niche. Just like your audience, this needs to be clearly defined up front. It’s easy to drift away from a niche as your company grows and setting a clear idea of what this is up front will help avoid that.

What keywords are the most important?

Keywords are an important part of any SEO campaign and the most important keywords should be established up front and included consistently throughout an SEO campaign. Your goal is to rank for these keywords and it’s important to keep them in mind throughout the campaign so that you can continue to build a solid ranking.
What will my conversion rates be?
The ultimate goal behind any SEO campaign is make conversions. Sales are the driving force behind any business and an SEO campaign should be conducted with sales goals in mind. Conversion rates don’t ultimate effect your search ranking but instead inform you as to how successful your SEO efforts really are. You should carefully consider how much energy your putting into an SEO campaign and use that to inform your expectations and goals when it comes to conversion rates. You may establish this as a set of mile markers where you expect certain rates half-way through a campaign and a new set at the end.

Feel free to click here to arrange a FREE Consultancy meeting or Follow us on Facebook, Twitter, LinkedIn  and  Instagram !

Author

Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog ! ———————————— Fellow Member of the Institute of Sales and Marketing Management (ISMM) Master of Arts in Marketing and Innovation. BA Hons in Business Management BA Hons in Business Economics Cambridge University & Michigan University English Proficiency degree —————- Former Trustee and Marketing Director for Emmaus, a nationwide charity.

Write A Comment

If You Enjoyed This Post
Join My Newsletter
Subscribe
Give it a try, you can unsubscribe anytime.
Close
Welcome to our Blog
#CreativeFearlessMarketing
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox
Yes, I want to receive updates
No Thanks!