Category

Web Maintenance

Category

What is Website Maintenance&Do you need it

In the not so distant past, the majority of businesses usually had a basic html websites that was however quite tricky to update and hence required the assistance of someone to keep it updated without having to replace it everytime. Nonetheless, things nowadays have changed. As search engine optimization became more well known and part of every business marketing strategy,  website maintenance became key to the process.  Frequently updating web page content and keyword information was crucial to encourage search engines to return to your site and look favorably on your optimization work. As the economy started to change,  keeping a fresh website became crucial to staying in business. As systems such as CMS and Wordpress evolved, it rapidly (and mistakenly) started becoming evident that web maintenance might not be a requirement in the future. Nonetheless, due to the constant progression of digital technology such as apps, social media and E-store…

5 Tips to Create & Post Quality articles

Posting on LinkedIn is very easy, but not many of us do so as often as we should. Presenting a professional and consistent profile on LinkedIn is important but how do you increase the views of your Articles and Posts to not only increase your visibility but also your credibility in your industry? Here are some basic tips to help you create and post quality articles on LinkedIn. After, it is directly associated to your professional profile and experience so it is crucial that your posts also represent you and demonstrate your knowledge and expertise. 1. Best dates and times: Through posting and scheduling for more than 30 companies through my work at CFM, I can strongly advise posting on a Monday and Tuesday morning between 10am-12am is the best times to post. Sundays are also good between 11am and 12am. In regards to other days in the week, I have noticed a significant decrease…

4 Common SEO Mistakes in Mobile

Since I founded CFM Group, I have seen a lot of SEO mistakes made on mobile websites, ranging from poorly designed user interfaces to disastrously written programming code. As you launch your new mobile site, I recommend avoiding these big mobile SEO mistakes as they will save you from massive frustration and loss of revenue down the road. I have consequently tried to compile a brief list of 4 reasons that your website may not be attracting the activity you wished, hope or believe it should be. Quality Content At first, as with all websites, it is the same for a mobile site too. It is vital you publish educational, informative and quality content that engages your fans and also intrigues them to come back to your website as a reliable and valuable resource. Be confident in adding “Call to action” buttons for your readers to easily be able to…

How to go about Getting a Website

Over the last 3 years, I have personally or through my company assisted over 75 individuals, brands and companies in the UK and beyond to establish a web presence. Whether that was building a website for them, assisting them in securing a domain and hosting account or providing them with a web strategy and plan for their new website. I am often contacted (twice this week) via our Social Media and Website by local companies – and not only – informing me that they would like a new website but do not really know how to go about it. The confusion tends to lie in a number of aspects of the process. How do I acquire a domain and name? What is a hosting account and do I need it? How to find a web designer and do I need one? What are site navigation and functionality requirements? Will there be…

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